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<copyright>Copyright 2008</copyright>
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<title>Yahoo to Become Adsense Clearinghouse?</title>
<author>John Lustina</author>
<description>Have you ever read anything that made Yahoo suddenly seem more insignificant?</description>
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<title>Pay Per Click - Naughty or Nice?</title>
<author>Brent Sharp</author>
<description>Return On Investment (ROI), three words that can strike fear into the heart of any Pay Per Click (PPC) campaign manager.  Is my campaign producing enough ROI? How can I get more ROI? And, Is there ever enough ROI?
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<pubDate>Mon, 19 Dec 2005 11:08:49 -0500</pubDate>
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<title>A PPC Manager’s Christmas Wish List</title>
<author>Brent Sharp</author>
<description>Search Engine Santa, here’s one humble PPC Manager’s Christmas wish list</description>
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<pubDate>Mon, 12 Dec 2005 10:43:57 -0500</pubDate>
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<title>The Search for Lingua Franca: Engines, SEO, and Real People</title>
<author>Erik Dafforn</author>
<description>Search engine marketers work hard to keep up with the many offerings of search engines and relay that information to potential clients. But if we approach the conversation with a new level of empathy and education, engines, businesses, consumers, and search engine marketers all win.</description>
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