http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Fri, 27 Jun 2008 14:25:52 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Erik Dafforn Plenty of people are talking about Google Trends for Websites, but after the hype, is it even accurate? Here are some sample overlays of Google Trends data vs. actual site data. http://seoblog.intrapromote.com/2008/06/exactly_how_acc_1.html http://seoblog.intrapromote.com/2008/06/exactly_how_acc_1.html Web Analytics Fri, 27 Jun 2008 14:25:52 -0500 Doug Ausbury I was recently asked about the success factors of an SEO campaign. There are many, but let's take a look at three of what we consider the most important success factors. http://seoblog.intrapromote.com/2008/03/seo_success_fac.html http://seoblog.intrapromote.com/2008/03/seo_success_fac.html Organic SEO Tue, 04 Mar 2008 10:31:20 -0500 Erik Dafforn Like Churchill said about democracy, the page view is the worst metric around -- except for all the others. http://seoblog.intrapromote.com/2008/02/heirs_fight_ove.html http://seoblog.intrapromote.com/2008/02/heirs_fight_ove.html Web Analytics Thu, 28 Feb 2008 22:30:58 -0500 Erik Dafforn to its free analytics package. You'll need to tweak your site to take advantage, but don't let that stop you. Here's an early look at what the GA team promises with this new update.]]> http://seoblog.intrapromote.com/2007/12/big_update_at_g.html http://seoblog.intrapromote.com/2007/12/big_update_at_g.html Web Analytics Fri, 14 Dec 2007 08:40:59 -0500 Brent Sharp As a campaign manager one of my core duties is to make sure that I have collected as much important information as possible before we start to make decisions that guide the direction of the campaign. Although I would prefer a campaign with fully integrated analytics that is not always possible. In that case it is vitally important to make the best analysis that we can with the data that we do have. http://seoblog.intrapromote.com/2007/10/analyzing_a_ppc.html http://seoblog.intrapromote.com/2007/10/analyzing_a_ppc.html PPC Tue, 23 Oct 2007 15:05:51 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 John Lustina We sure did have fun with this Quote of the Month while taking The Wagon for a spin this morning. From the magazine that takes itself so seriously it demands all caps, ADWEEK. http://seoblog.intrapromote.com/2007/08/new_sem_industr.html http://seoblog.intrapromote.com/2007/08/new_sem_industr.html Mon, 20 Aug 2007 14:54:35 -0500 John Lustina We are beginning to view it more and more here as a kind of matrix for how Google views your site architecturally, especially in light of GSI now having been moved to an undisclosed location. http://seoblog.intrapromote.com/2007/08/download_all_qu.html http://seoblog.intrapromote.com/2007/08/download_all_qu.html Google Wed, 08 Aug 2007 14:59:47 -0500 Erik Dafforn In this carefully crafted post of intrigue and suspense, Erik shows a way to better shape your SEO campaign via finding the most accurate method of dinosaur population monitoring. http://seoblog.intrapromote.com/2007/05/seo_lessons_fro.html http://seoblog.intrapromote.com/2007/05/seo_lessons_fro.html Web Analytics Thu, 03 May 2007 16:40:44 -0500 Erik Dafforn Google Webmaster Tools does it again, this time offering a more improved list of anchor text phrases from incoming links. http://seoblog.intrapromote.com/2007/03/google_webmaste_1.html http://seoblog.intrapromote.com/2007/03/google_webmaste_1.html Web Analytics Fri, 16 Mar 2007 09:55:13 -0500 Erik Dafforn Google Analytics is great for assigning goals to certain events, showing you the referring keyword that triggers those events, and displaying what keywords have the best conversion percentage. But how do you determine the exact number of conversions that took place on a per-keyword basis? Here's what I do. http://seoblog.intrapromote.com/2007/01/how_to_calculat.html http://seoblog.intrapromote.com/2007/01/how_to_calculat.html Web Analytics Thu, 04 Jan 2007 13:02:23 -0500 Erik Dafforn A recent Google Analytics blog post went a long way toward showing users relevant referral data. But in some cases, it's not enough information. A plea for help in reporting referring dynamic URLs. http://seoblog.intrapromote.com/2006/12/finding_referri.html http://seoblog.intrapromote.com/2006/12/finding_referri.html Web Analytics Tue, 12 Dec 2006 06:37:41 -0500 Doug Ausbury There ain't no cure for the Summertime TRAFFIC blues??? I have a fever, and the only prescription is.......... http://seoblog.intrapromote.com/2006/10/a_cure_for_the.html http://seoblog.intrapromote.com/2006/10/a_cure_for_the.html Web Analytics Wed, 25 Oct 2006 18:45:55 -0500 Erik Dafforn Google Analytics has a report called Bounce Rates that is hard to find, but it's helpful in determining what content on your site is the stickiest. http://seoblog.intrapromote.com/2006/10/using_google_an.html http://seoblog.intrapromote.com/2006/10/using_google_an.html Web Analytics Thu, 19 Oct 2006 10:34:34 -0500