http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Wed, 21 May 2008 18:17:15 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss John Lustina This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not: 14% of Google clicks come from paid search and 86% of clicks are organic. http://seoblog.intrapromote.com/2008/05/post_8.html http://seoblog.intrapromote.com/2008/05/post_8.html Organic SEO Wed, 21 May 2008 18:17:15 -0500 Lisa Santora Remember the days when "surfing the Web" was all the rage? Normally today people have a set of "trusted sites" they visit often, with occasional forays into unknown territory. While the headlines remind us about Facebook's popularity, a number of... http://seoblog.intrapromote.com/2008/02/when_ecommerce_1.html http://seoblog.intrapromote.com/2008/02/when_ecommerce_1.html Social Media Wed, 20 Feb 2008 12:28:16 -0500 Brett Lane A study by comScore and Media Contacts was conducted to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising plus content across both media. http://seoblog.intrapromote.com/2008/02/comscore_and_me_1.html http://seoblog.intrapromote.com/2008/02/comscore_and_me_1.html Social Media Mon, 18 Feb 2008 11:01:40 -0500 Lisa Santora Have you ever been caught in a pinch where you needed to update a customer's HTML email template and just can't get the right look and feel? As a veteran of the email marketing wars I have spent more hours... http://seoblog.intrapromote.com/2008/02/create_great_em_1.html http://seoblog.intrapromote.com/2008/02/create_great_em_1.html Email Marketing Wed, 06 Feb 2008 09:32:41 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 John Lustina Who'd have thought a mere 2.5 years from first post we'd be blogging to beat the band? T-Shirts, anyone? http://seoblog.intrapromote.com/2007/11/post_7.html http://seoblog.intrapromote.com/2007/11/post_7.html SEO Humor Wed, 28 Nov 2007 20:42:08 -0500 Erik Dafforn How does traffic filter down through Google's eight sitelinks? What happens to the original four links when four more appear? Here's a close look at a sample query with a month of data behind it. http://seoblog.intrapromote.com/2007/11/google_sitelink.html http://seoblog.intrapromote.com/2007/11/google_sitelink.html Google Tue, 06 Nov 2007 14:29:10 -0500 John Lustina Search Quote of the Day from He of the Great Name: Search is utilitarian. Search is constantly accused of not being sexy. That drives me nuts. The irony is that in pigeonholing search as being boring and utilitarian, all these... http://seoblog.intrapromote.com/2007/11/search_too_sexy.html http://seoblog.intrapromote.com/2007/11/search_too_sexy.html Search Quote of the Day Thu, 01 Nov 2007 17:06:04 -0500 John Lustina The chipped cement still has yet to be cleaned up fully from the wall being torn down at that historical error known as TimesSelect, and already we are seeing NY Times columnists able to commune with readers freely at point of search, at least at the Frank and Maureen level. http://seoblog.intrapromote.com/2007/10/google_search_r_1.html http://seoblog.intrapromote.com/2007/10/google_search_r_1.html Old Media Mon, 01 Oct 2007 16:15:23 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 John Lustina If this sounds eerily similar to what many Wagon Riders thought yesterday was a lede of questionable intelligence, then your parotid attention may have kept you from swallowing full gulp. For those caught in the act of mastication, though, it's good to know that the above meme is being pushed by Atlas, owned by Microsoft, neither of which are owned or own or like Google, beneficiary of the great majority of the branded ad spend currently under PR assault. http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html SEO Industry News Tue, 21 Aug 2007 10:56:03 -0500 John Lustina We sure did have fun with this Quote of the Month while taking The Wagon for a spin this morning. From the magazine that takes itself so seriously it demands all caps, ADWEEK. http://seoblog.intrapromote.com/2007/08/new_sem_industr.html http://seoblog.intrapromote.com/2007/08/new_sem_industr.html Mon, 20 Aug 2007 14:54:35 -0500 Doug Ausbury One of my favorite classes in college was Consumer Behavior so I guess that explains my fascination with search behavior. I thought I’d comment on a recent search behavior study conducted by De Vos & Jansen Market Research. http://seoblog.intrapromote.com/2007/02/thoughts_on_cur.html http://seoblog.intrapromote.com/2007/02/thoughts_on_cur.html Organic SEO Fri, 23 Feb 2007 12:12:27 -0500 Erik Dafforn Compare.com takes out a mortgage-based Adword triggered by the query [google]. Technical error, or brilliant human insight? http://seoblog.intrapromote.com/2007/01/taking_an_seo_l.html http://seoblog.intrapromote.com/2007/01/taking_an_seo_l.html User Behavior Sat, 27 Jan 2007 15:20:13 -0500