http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Fri, 13 Jun 2008 09:47:33 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss John Lustina Have you ever read anything that made Yahoo suddenly seem more insignificant? http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html SEO Industry News Fri, 13 Jun 2008 09:47:33 -0500 John Lustina This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not: 14% of Google clicks come from paid search and 86% of clicks are organic. http://seoblog.intrapromote.com/2008/05/post_8.html http://seoblog.intrapromote.com/2008/05/post_8.html Organic SEO Wed, 21 May 2008 18:17:15 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 Erik Dafforn How does traffic filter down through Google's eight sitelinks? What happens to the original four links when four more appear? Here's a close look at a sample query with a month of data behind it. http://seoblog.intrapromote.com/2007/11/google_sitelink.html http://seoblog.intrapromote.com/2007/11/google_sitelink.html Google Tue, 06 Nov 2007 14:29:10 -0500 Erik Dafforn News sites need to tweak and test their layouts to ensure that they appear as attractively as possible in news SERPs. http://seoblog.intrapromote.com/2007/10/descriptive_sni.html http://seoblog.intrapromote.com/2007/10/descriptive_sni.html SERP Comparisons Mon, 01 Oct 2007 15:30:00 -0500 Erik Dafforn For certain queries, Google Book Search consumes almost half of the top 20 organic positions. http://seoblog.intrapromote.com/2007/09/google_book_sea.html http://seoblog.intrapromote.com/2007/09/google_book_sea.html Google Mon, 10 Sep 2007 13:43:35 -0500 John Lustina Even though it might actually be more accurately described as a symbol, in our character-challenged world of SEO Title tags we are more likely to view it in the same manner we view the disappearing punctuation mark. http://seoblog.intrapromote.com/2007/07/an_ampersand_ge.html http://seoblog.intrapromote.com/2007/07/an_ampersand_ge.html Google Tue, 17 Jul 2007 15:05:06 -0500 Doug Ausbury One of the tools I'm using more often these days is the "SEO For Firefox" extension/add-on created by Aaron Wall. SEO For Firefox provides site information including..... http://seoblog.intrapromote.com/2007/07/seo_for_firefox.html http://seoblog.intrapromote.com/2007/07/seo_for_firefox.html Tools Wed, 11 Jul 2007 14:09:10 -0500 John Lustina My oh my. We have to admit we were a tad worried here at the Wagon of backlash when we exposed Rosie O'Donnell's exact same URL appearing as result #'s 1 and 2. What we didn't know, though, was that her media influence extended to being able to poke us in the eye with a self-conscious rejoinder of a description in her now magically changed #2 result. http://seoblog.intrapromote.com/2007/05/rosie_now_power.html http://seoblog.intrapromote.com/2007/05/rosie_now_power.html Organic SEO Tue, 15 May 2007 17:25:39 -0500 John Lustina We said we'd keep an eye on Rudy's race against himself, and almost a Month to the day after we noted he was losing, he's now finally pulled into the lead, at last vanquishing Wikipedia as the most relevant Rudy Giuliani on the web. It is appropriate now, literally, to say the candidate is coming into his own. http://seoblog.intrapromote.com/2007/04/rudy_giuliani_f.html http://seoblog.intrapromote.com/2007/04/rudy_giuliani_f.html Corporate Reputation Management Thu, 05 Apr 2007 16:09:33 -0500 John Lustina It's one of the most mythical numbers in all of SEM, rarely published, seldom spoken; yet most industry insiders nod and agree, even if furtively, that the organic search share of total search clicks, meaning the percentage of overall searchers clicking on an organic, rather than paid, search result, is somewhere in the 70% - 85% region. http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html SEO Industry News Thu, 15 Mar 2007 07:18:20 -0500 John Lustina Is there a more recognized political brand than America's Mayor, [Rudy Giuliani]? Yet at second he languishes, behind the Wikipedia entry replete with detailed analysis of the controversies not broached on the site he would like for you to rather visit instead. If you are losing half of all searches on your brand that should be visiting your site uncontested, as the massive AOL search data leak suggests to be the case for Rudy, you should try and do something about it. Let's see if he does. http://seoblog.intrapromote.com/2007/03/over_half_of_20.html http://seoblog.intrapromote.com/2007/03/over_half_of_20.html Organic SEO Wed, 07 Mar 2007 17:15:42 -0500 Doug Ausbury Perhaps the most “SEO-affecting� comparison of the two data sets is where search queries are highly visible (they are a Top Search Query) but they are not getting clicks (they are not a Top Search Query Click). We see these as potential missed opportunities IF the search query is highly relevant to your site. http://seoblog.intrapromote.com/2006/09/google_webmaste.html http://seoblog.intrapromote.com/2006/09/google_webmaste.html Crawling and Indexing Tue, 12 Sep 2006 15:43:15 -0500 Doug Ausbury How are the search engines displaying your URLs? How about the URLs of your competitors? Do they qualify as keyword-relevant or as keyword-jibberish? http://seoblog.intrapromote.com/2006/08/keywords_in_url_1.html http://seoblog.intrapromote.com/2006/08/keywords_in_url_1.html User Behavior Tue, 29 Aug 2006 15:11:19 -0500 Doug Ausbury I’m wondering if Google should have stayed inside and greased Wheezer a while longer before adding support for the NOODP tag. http://seoblog.intrapromote.com/2006/08/noodp_should_go_1.html http://seoblog.intrapromote.com/2006/08/noodp_should_go_1.html Google Tue, 01 Aug 2006 17:15:23 -0500