http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Fri, 13 Jun 2008 09:47:33 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss John Lustina Have you ever read anything that made Yahoo suddenly seem more insignificant? http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html SEO Industry News Fri, 13 Jun 2008 09:47:33 -0500 John Lustina This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not: 14% of Google clicks come from paid search and 86% of clicks are organic. http://seoblog.intrapromote.com/2008/05/post_8.html http://seoblog.intrapromote.com/2008/05/post_8.html Organic SEO Wed, 21 May 2008 18:17:15 -0500 John Lustina He goes on to devote almost half of his e-mail to explaining how bad an idea Yang's Google threat is. I caught this on my Mashable feed as I began watching the original Frankenstein movie with my kids. No kidding. http://seoblog.intrapromote.com/2008/05/breaking_yang_g.html http://seoblog.intrapromote.com/2008/05/breaking_yang_g.html SEO Industry News Sat, 03 May 2008 22:01:48 -0500 Erik Dafforn MSN's Steve Berkowitz, plucked from Ask/IAC only two years ago to run MSN's search program, is out. http://seoblog.intrapromote.com/2008/02/msns_berkowitz.html http://seoblog.intrapromote.com/2008/02/msns_berkowitz.html MSN Mon, 18 Feb 2008 16:06:19 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 Erik Dafforn Wikia Search, the offshoot of Jimmy Wales' Wikipedia, launches today. http://seoblog.intrapromote.com/2008/01/all_eyes_on_wik.html http://seoblog.intrapromote.com/2008/01/all_eyes_on_wik.html SEO Industry News Mon, 07 Jan 2008 07:46:08 -0500 John Lustina I just love it when Old Media can't adapt to Web 2.0 and tries to pass the buck while hubris prevents them from admitting they are passing the buck. http://seoblog.intrapromote.com/2007/12/old_media_quote.html http://seoblog.intrapromote.com/2007/12/old_media_quote.html Old Media Thu, 06 Dec 2007 14:01:42 -0500 John Lustina Who'd have thought a mere 2.5 years from first post we'd be blogging to beat the band? T-Shirts, anyone? http://seoblog.intrapromote.com/2007/11/post_7.html http://seoblog.intrapromote.com/2007/11/post_7.html SEO Humor Wed, 28 Nov 2007 20:42:08 -0500 John Lustina We are sticklers with our clients when it comes to issues of content duplication, sometimes to the point, I think, of being viewed as Canonical Fascists. This can be annoying, much like fascism mostly can be annoying, so it is gratifying to see Mr. Google himself lay out just why such annoyance is worthwhile advocacy, even approaching the subject of PageRank Splitting in the process. http://seoblog.intrapromote.com/2007/11/post_6.html http://seoblog.intrapromote.com/2007/11/post_6.html Crawling and Indexing Wed, 28 Nov 2007 15:45:17 -0500 John Lustina Search Quote of the Day from He of the Great Name: Search is utilitarian. Search is constantly accused of not being sexy. That drives me nuts. The irony is that in pigeonholing search as being boring and utilitarian, all these... http://seoblog.intrapromote.com/2007/11/search_too_sexy.html http://seoblog.intrapromote.com/2007/11/search_too_sexy.html Search Quote of the Day Thu, 01 Nov 2007 17:06:04 -0500 John Lustina I was quite humbled to see via Link Spiel heute morgen that yours truly unwittingly birthed the SEO Virginia genre long, long ago, circa Summer 2001. http://seoblog.intrapromote.com/2007/10/post_5.html http://seoblog.intrapromote.com/2007/10/post_5.html SEO Industry News Mon, 08 Oct 2007 15:06:39 -0500 John Lustina The chipped cement still has yet to be cleaned up fully from the wall being torn down at that historical error known as TimesSelect, and already we are seeing NY Times columnists able to commune with readers freely at point of search, at least at the Frank and Maureen level. http://seoblog.intrapromote.com/2007/10/google_search_r_1.html http://seoblog.intrapromote.com/2007/10/google_search_r_1.html Old Media Mon, 01 Oct 2007 16:15:23 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 Doug Ausbury Last week on MSN Live Search's blog, MSN trumpeted their new Webmaster Portal that will allow sitemap creation and submission. A beta program has been started and the Wagon has applied for a test drive. http://seoblog.intrapromote.com/2007/08/sitemaps_protoc_2.html http://seoblog.intrapromote.com/2007/08/sitemaps_protoc_2.html MSN Thu, 30 Aug 2007 09:15:11 -0500