http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Wed, 16 Jan 2008 16:27:34 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 John Lustina Is there a more recognized political brand than America's Mayor, [Rudy Giuliani]? Yet at second he languishes, behind the Wikipedia entry replete with detailed analysis of the controversies not broached on the site he would like for you to rather visit instead. If you are losing half of all searches on your brand that should be visiting your site uncontested, as the massive AOL search data leak suggests to be the case for Rudy, you should try and do something about it. Let's see if he does. http://seoblog.intrapromote.com/2007/03/over_half_of_20.html http://seoblog.intrapromote.com/2007/03/over_half_of_20.html Organic SEO Wed, 07 Mar 2007 17:15:42 -0500 Doug Ausbury There ain't no cure for the Summertime TRAFFIC blues??? I have a fever, and the only prescription is.......... http://seoblog.intrapromote.com/2006/10/a_cure_for_the.html http://seoblog.intrapromote.com/2006/10/a_cure_for_the.html Web Analytics Wed, 25 Oct 2006 18:45:55 -0500 Erik Dafforn Compare long-term SEO to, say, the Million Dollar Homepage. Due to its own time served, along with challengers that provide little more than novelty value, old-school SEO is suddenly one of the town elders. http://seoblog.intrapromote.com/2006/04/seo_the_new_est.html http://seoblog.intrapromote.com/2006/04/seo_the_new_est.html Search Engine Marketing Case Studies Tue, 18 Apr 2006 23:49:31 -0500 Erik Dafforn How well are technical book publishers using search patterns and SEO to their benefit? Most have the basics covered, but nearly all of them are missing out on the bigger picture - and grossly underutilizing their own assets. http://seoblog.intrapromote.com/2006/03/technical_book.html http://seoblog.intrapromote.com/2006/03/technical_book.html Search Engine Marketing Case Studies Wed, 22 Mar 2006 10:23:16 -0500