http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Tue, 04 Mar 2008 10:31:20 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Doug Ausbury I was recently asked about the success factors of an SEO campaign. There are many, but let's take a look at three of what we consider the most important success factors. http://seoblog.intrapromote.com/2008/03/seo_success_fac.html http://seoblog.intrapromote.com/2008/03/seo_success_fac.html Organic SEO Tue, 04 Mar 2008 10:31:20 -0500 Doug Ausbury Three current SEO/SEM myths. http://seoblog.intrapromote.com/2008/02/search_engine_m_1.html http://seoblog.intrapromote.com/2008/02/search_engine_m_1.html Organic SEO Wed, 20 Feb 2008 23:49:07 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 John Lustina We are sticklers with our clients when it comes to issues of content duplication, sometimes to the point, I think, of being viewed as Canonical Fascists. This can be annoying, much like fascism mostly can be annoying, so it is gratifying to see Mr. Google himself lay out just why such annoyance is worthwhile advocacy, even approaching the subject of PageRank Splitting in the process. http://seoblog.intrapromote.com/2007/11/post_6.html http://seoblog.intrapromote.com/2007/11/post_6.html Crawling and Indexing Wed, 28 Nov 2007 15:45:17 -0500 John Lustina Almost invariably the large sites that we recognize are not living up to their potential are what we call top-heavy architecturally, in that the TLD so dominates all things search that even the main folder levels are all but invisible, let alone deeper, longer-tail-rich pages. http://seoblog.intrapromote.com/2007/11/tagging_the_sit.html http://seoblog.intrapromote.com/2007/11/tagging_the_sit.html tagging Thu, 15 Nov 2007 19:41:33 -0500 John Lustina The chipped cement still has yet to be cleaned up fully from the wall being torn down at that historical error known as TimesSelect, and already we are seeing NY Times columnists able to commune with readers freely at point of search, at least at the Frank and Maureen level. http://seoblog.intrapromote.com/2007/10/google_search_r_1.html http://seoblog.intrapromote.com/2007/10/google_search_r_1.html Old Media Mon, 01 Oct 2007 16:15:23 -0500 Erik Dafforn About six months ago, local news behemoth Topix.net migrated top-level domains over to the .com camp. Sort of. Here's a look at what's happened since. http://seoblog.intrapromote.com/2007/09/topix_tld_migra.html http://seoblog.intrapromote.com/2007/09/topix_tld_migra.html Crawling and Indexing Mon, 24 Sep 2007 03:14:11 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500 John Lustina As you probably know, the NY Times has been the most prominent experiment in the paid content-behind-a-firewall-yet-at-least-partially-indexable model, and they are indeed now, finally, announcing via trial ballooning they are no longer going to put their most popular columnists behind that magic curtain one has to pay to sweep aside. After the magic show ends and the same fingers which initially drew the curtain are finished being pointed this way and that, this failed experiment will have had much to do with the principles of Link Building. http://seoblog.intrapromote.com/2007/08/post_3.html http://seoblog.intrapromote.com/2007/08/post_3.html Link Building Wed, 15 Aug 2007 15:35:01 -0500 John Lustina As our title today suggests, the overlap, literally and figuratively, among all of these web elements can and often is the nexus of confusion in advocating Best Practices SEO to any client development team. Finally someone sorts it all out for us in an easy to understand fashion. http://seoblog.intrapromote.com/2007/06/flash_javascrip.html http://seoblog.intrapromote.com/2007/06/flash_javascrip.html Organic SEO Fri, 01 Jun 2007 11:11:18 -0500 Erik Dafforn To help future-proof your site against the turmoil associated with platform rollover and redesign, take the advice you've heard about resolving your site at the root - and apply it across your entire site. http://seoblog.intrapromote.com/2007/01/futureproofing.html http://seoblog.intrapromote.com/2007/01/futureproofing.html Search Engine Friendly Design Fri, 12 Jan 2007 16:19:52 -0500 James Gunn One of the issues I run across frequently is site navigation that is not easily crawled by the search engines. One of the mistakes made by developers is using pull-down menu’s that don’t include the href tags within the page... http://seoblog.intrapromote.com/2006/11/search_engine_f.html http://seoblog.intrapromote.com/2006/11/search_engine_f.html Search Engine Friendly Design Wed, 01 Nov 2006 15:35:49 -0500 Doug Ausbury How are the search engines displaying your URLs? How about the URLs of your competitors? Do they qualify as keyword-relevant or as keyword-jibberish? http://seoblog.intrapromote.com/2006/08/keywords_in_url_1.html http://seoblog.intrapromote.com/2006/08/keywords_in_url_1.html User Behavior Tue, 29 Aug 2006 15:11:19 -0500 Erik Dafforn And you thought I couldn't make the graceful leap from triplets to mirror sites and domain management. Shame on you. http://seoblog.intrapromote.com/2006/08/more_seo_tips_f.html http://seoblog.intrapromote.com/2006/08/more_seo_tips_f.html Search Engine Friendly Design Wed, 02 Aug 2006 23:49:25 -0500 Erik Dafforn AJAX and SEO aren't bitter enemies, but they could certainly benefit from some good couples therapy. And you're the therapist. http://seoblog.intrapromote.com/2006/05/seo_considerati.html http://seoblog.intrapromote.com/2006/05/seo_considerati.html Search Engine Friendly Design Wed, 24 May 2006 23:47:19 -0500