http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Fri, 13 Jun 2008 09:47:33 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss John Lustina Have you ever read anything that made Yahoo suddenly seem more insignificant? http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html SEO Industry News Fri, 13 Jun 2008 09:47:33 -0500 John Lustina This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not: 14% of Google clicks come from paid search and 86% of clicks are organic. http://seoblog.intrapromote.com/2008/05/post_8.html http://seoblog.intrapromote.com/2008/05/post_8.html Organic SEO Wed, 21 May 2008 18:17:15 -0500 Erik Dafforn Google is serving ads based on prior queries, following up on a patent application from 2005. http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html Adwords Tue, 01 Apr 2008 07:39:15 -0500 Brent Sharp On a hunch I typed one into a search box and what popped up at the top of the natural results other than the new and improved Google natural results listing with our landing page listed among the lucky 8 site links. http://seoblog.intrapromote.com/2008/03/what_happens_wh.html http://seoblog.intrapromote.com/2008/03/what_happens_wh.html PPC Thu, 27 Mar 2008 09:10:45 -0500 Brent Sharp Suffice to say that online advertising is not only not going anywhere, but soon people will see our ads and not even know that they're online. Knowing how to get the word out and manage your 'online' reputation will soon be a necessity as it will permeate more and more of our way of life. http://seoblog.intrapromote.com/2008/02/reason_1000000.html http://seoblog.intrapromote.com/2008/02/reason_1000000.html PPC Mon, 11 Feb 2008 14:38:19 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 Brent Sharp As a campaign manager one of my core duties is to make sure that I have collected as much important information as possible before we start to make decisions that guide the direction of the campaign. Although I would prefer a campaign with fully integrated analytics that is not always possible. In that case it is vitally important to make the best analysis that we can with the data that we do have. http://seoblog.intrapromote.com/2007/10/analyzing_a_ppc.html http://seoblog.intrapromote.com/2007/10/analyzing_a_ppc.html PPC Tue, 23 Oct 2007 15:05:51 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 John Lustina We sure did have fun with this Quote of the Month while taking The Wagon for a spin this morning. From the magazine that takes itself so seriously it demands all caps, ADWEEK. http://seoblog.intrapromote.com/2007/08/new_sem_industr.html http://seoblog.intrapromote.com/2007/08/new_sem_industr.html Mon, 20 Aug 2007 14:54:35 -0500 Erik Dafforn The Internet Advertising Bureau and Direct Marketing Association have, together, sketched out the definition of 'best practices' for European SEO companies. How much does it cost to be the best these days? http://seoblog.intrapromote.com/2007/08/post_4.html http://seoblog.intrapromote.com/2007/08/post_4.html SEO Industry News Thu, 16 Aug 2007 22:08:29 -0500 Brent Sharp What blogs do I currently keep up on for PPC news and tips. I thought I would share these links as I've found that PPC blogs are a bit hard to come by. I guess people are afraid of spilling the beans on the secret sauce or something. Anyway, I don't believe that and to prove it here are my current favorites for in-depth PPC news and goodies (in no particular order mind you). http://seoblog.intrapromote.com/2007/06/current_favorit.html http://seoblog.intrapromote.com/2007/06/current_favorit.html PPC Thu, 28 Jun 2007 15:13:14 -0500 Brent Sharp In the PPC realm though I have noticed several distinct issues that eventually formed my basis for creating and managing regionally targeted campaigns and I'd like to highlight them for you. http://seoblog.intrapromote.com/2007/06/keeping_your_pp.html http://seoblog.intrapromote.com/2007/06/keeping_your_pp.html PPC Thu, 21 Jun 2007 14:04:31 -0500 Brent Sharp Analysis is a many faceted thing. Depending on how you choose to look at what you’re analyzing it gives off different impressions....with PPC campaign management what I need to use to analyze my campaign depends on what I’m looking for, what’s important to me, and last but definitely not least, how much I am able/willing to spend. http://seoblog.intrapromote.com/2007/05/post_2.html http://seoblog.intrapromote.com/2007/05/post_2.html PPC Fri, 25 May 2007 13:11:17 -0500 Brent Sharp It’s important to think outside the ‘bubble’ of SEO when considering our audience and what our clients are trying to get the word out on. In the same way that TV runs the Captain Crunch commercials on Saturday morning and not during the football game, it’s vitally important to be cognizant of our audience and where they are ‘at’ on the Internet. http://seoblog.intrapromote.com/2007/05/ppc_demographic.html http://seoblog.intrapromote.com/2007/05/ppc_demographic.html PPC Tue, 08 May 2007 11:28:20 -0500 John Lustina It's one of the most mythical numbers in all of SEM, rarely published, seldom spoken; yet most industry insiders nod and agree, even if furtively, that the organic search share of total search clicks, meaning the percentage of overall searchers clicking on an organic, rather than paid, search result, is somewhere in the 70% - 85% region. http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html SEO Industry News Thu, 15 Mar 2007 07:18:20 -0500