http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Wed, 12 Mar 2008 16:54:32 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Lisa Santora New York Times CEO Janet Robinson said yesterday that "In this era, no media company can afford to be an island," referencing the NYT's commitment to prioritizing its online growth. Ms. Robinson pointed to the 50 blogs the Times has... http://seoblog.intrapromote.com/2008/03/at_the_nyt_sudd_1.html http://seoblog.intrapromote.com/2008/03/at_the_nyt_sudd_1.html Old Media Wed, 12 Mar 2008 16:54:32 -0500 Erik Dafforn By eliminating its paid online subscription model and allowing spiders to access content, the New York Times has more than made up for its loss of subscription revenue, according to Google. http://seoblog.intrapromote.com/2008/03/nyt_traffic_dou.html http://seoblog.intrapromote.com/2008/03/nyt_traffic_dou.html Old Media Tue, 04 Mar 2008 10:51:46 -0500 John Lustina I just love it when Old Media can't adapt to Web 2.0 and tries to pass the buck while hubris prevents them from admitting they are passing the buck. http://seoblog.intrapromote.com/2007/12/old_media_quote.html http://seoblog.intrapromote.com/2007/12/old_media_quote.html Old Media Thu, 06 Dec 2007 14:01:42 -0500 John Lustina Who'd have thought a mere 2.5 years from first post we'd be blogging to beat the band? T-Shirts, anyone? http://seoblog.intrapromote.com/2007/11/post_7.html http://seoblog.intrapromote.com/2007/11/post_7.html SEO Humor Wed, 28 Nov 2007 20:42:08 -0500 John Lustina Search Quote of the Day from He of the Great Name: Search is utilitarian. Search is constantly accused of not being sexy. That drives me nuts. The irony is that in pigeonholing search as being boring and utilitarian, all these... http://seoblog.intrapromote.com/2007/11/search_too_sexy.html http://seoblog.intrapromote.com/2007/11/search_too_sexy.html Search Quote of the Day Thu, 01 Nov 2007 17:06:04 -0500 John Lustina The chipped cement still has yet to be cleaned up fully from the wall being torn down at that historical error known as TimesSelect, and already we are seeing NY Times columnists able to commune with readers freely at point of search, at least at the Frank and Maureen level. http://seoblog.intrapromote.com/2007/10/google_search_r_1.html http://seoblog.intrapromote.com/2007/10/google_search_r_1.html Old Media Mon, 01 Oct 2007 16:15:23 -0500 Erik Dafforn News sites need to tweak and test their layouts to ensure that they appear as attractively as possible in news SERPs. http://seoblog.intrapromote.com/2007/10/descriptive_sni.html http://seoblog.intrapromote.com/2007/10/descriptive_sni.html SERP Comparisons Mon, 01 Oct 2007 15:30:00 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500 John Lustina $8.50 vs. $20 vs. $70. Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study? http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html PPC Mon, 17 Sep 2007 16:03:22 -0500 John Lustina If this sounds eerily similar to what many Wagon Riders thought yesterday was a lede of questionable intelligence, then your parotid attention may have kept you from swallowing full gulp. For those caught in the act of mastication, though, it's good to know that the above meme is being pushed by Atlas, owned by Microsoft, neither of which are owned or own or like Google, beneficiary of the great majority of the branded ad spend currently under PR assault. http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html SEO Industry News Tue, 21 Aug 2007 10:56:03 -0500 John Lustina We sure did have fun with this Quote of the Month while taking The Wagon for a spin this morning. From the magazine that takes itself so seriously it demands all caps, ADWEEK. http://seoblog.intrapromote.com/2007/08/new_sem_industr.html http://seoblog.intrapromote.com/2007/08/new_sem_industr.html Mon, 20 Aug 2007 14:54:35 -0500 John Lustina As you probably know, the NY Times has been the most prominent experiment in the paid content-behind-a-firewall-yet-at-least-partially-indexable model, and they are indeed now, finally, announcing via trial ballooning they are no longer going to put their most popular columnists behind that magic curtain one has to pay to sweep aside. After the magic show ends and the same fingers which initially drew the curtain are finished being pointed this way and that, this failed experiment will have had much to do with the principles of Link Building. http://seoblog.intrapromote.com/2007/08/post_3.html http://seoblog.intrapromote.com/2007/08/post_3.html Link Building Wed, 15 Aug 2007 15:35:01 -0500 John Lustina When an audience is telling you they would rather not be interrupted and rather than alter your vehicle you instead devise schemes to either strap them in or trick them out of realizing the route they choose has suddenly changed, what other could that strategy been born of than contempt? http://seoblog.intrapromote.com/2007/04/if_i_could_just.html http://seoblog.intrapromote.com/2007/04/if_i_could_just.html Old Media Wed, 04 Apr 2007 14:17:23 -0500 John Lustina Perhaps it's simply a matter of having worked so long in a marketing niche that outputs only upon user-initiated input -- and questions seeking answers at that -- individuated down even to the syllable level, transmitted from the mind to the fingertips, each single atomic instance of the exchange a mutual handshake, rather than a phone-ringing, paper-flinging, desktop-hijacking raid, but I find some of the assumptions inherent in this whining blurb to be a particularly offensive note in the bittersweet AdAge symphony of interruption marketing rationalization. http://seoblog.intrapromote.com/2007/03/consumer_privac.html http://seoblog.intrapromote.com/2007/03/consumer_privac.html Old Media Mon, 12 Mar 2007 09:30:05 -0500 John Lustina Is there a more recognized political brand than America's Mayor, [Rudy Giuliani]? Yet at second he languishes, behind the Wikipedia entry replete with detailed analysis of the controversies not broached on the site he would like for you to rather visit instead. If you are losing half of all searches on your brand that should be visiting your site uncontested, as the massive AOL search data leak suggests to be the case for Rudy, you should try and do something about it. Let's see if he does. http://seoblog.intrapromote.com/2007/03/over_half_of_20.html http://seoblog.intrapromote.com/2007/03/over_half_of_20.html Organic SEO Wed, 07 Mar 2007 17:15:42 -0500