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<title>SEO Speedwagon</title>
<link>http://seoblog.intrapromote.com/</link>
<description>Intrapromote Looks Under the Hood of Search Engine Optimization</description>
<language>en</language>
<copyright>Copyright 2008</copyright>
<lastBuildDate>Fri, 28 Sep 2007 15:57:27 -0500</lastBuildDate>
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<title>The Emergence of Universal Search Engine Optimization</title>
<author>Brett Lane</author>
<description>Universal Search Engine Optimization encompasses traditional SEO (on-site &amp; off-site) methodologies as well as combines Web 2.0 marketing tactics, i.e., RSS, Online Optimized Press Releases, Podcasts, Vodcasts, Blogs, Social Bookmarking, Social News sites, Image and Book listing optimization, as well as Local Search, that aids clients in gaining a greater market share within Google’s Universal Search results.   </description>
<link>http://seoblog.intrapromote.com/2007/09/the_emergence_o.html</link>
<guid>http://seoblog.intrapromote.com/2007/09/the_emergence_o.html</guid>
<category>Universal SEO</category>
<pubDate>Fri, 28 Sep 2007 15:57:27 -0500</pubDate>
</item>
<item>
<title>PPC vs. Yellow Pages vs. Direct Mail CPA</title>
<author>John Lustina</author>
<description>    $8.50 vs. $20 vs. $70.  Could you imagine how low the Organic CPA would have been in comparison, had they found a way to incorporate that into the study?</description>
<link>http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html</link>
<guid>http://seoblog.intrapromote.com/2007/09/ppc_vs_yellow_p.html</guid>
<category>PPC</category>
<pubDate>Mon, 17 Sep 2007 16:03:22 -0500</pubDate>
</item>
<item>
<title>Google Gobbles Up The Globe</title>
<author>John Lustina</author>
<description>We&apos;ve noticed the Google juggernaut gobbling up more and more international marketshare from our SEO perch here over the years, especially with many of our clients wanting to know what engines matter most as we move across the globe results-wise.  Still, this blurb from The International Herald Tribune is quite staggering.</description>
<link>http://seoblog.intrapromote.com/2006/12/google_gobbles.html</link>
<guid>http://seoblog.intrapromote.com/2006/12/google_gobbles.html</guid>
<category>Google</category>
<pubDate>Mon, 18 Dec 2006 23:24:04 -0500</pubDate>
</item>
<item>
<title>The Pied (Jaffray) Piper of LOCAL Search?</title>
<author>John Lustina</author>
<description>I&apos;ve always contended LOCAL was an ultimate issue of replacement rather than augmentation of budget, and so the switch from trusted to unkown would require a really, really good, and easily understandable, REASON. Piper Jaffray may have delivered this first gift of the business holiday season, as reported by Marketing VOX. &apos;Tis a far, far better spend one makes than one had been making before if one switches to paying $8.50 per customer rather than $20. </description>
<link>http://seoblog.intrapromote.com/2006/10/the_pied_jaffra.html</link>
<guid>http://seoblog.intrapromote.com/2006/10/the_pied_jaffra.html</guid>
<category>Local Search</category>
<pubDate>Mon, 30 Oct 2006 21:12:50 -0500</pubDate>
</item>
<item>
<title>Former Intrapromote Client Openlist Sold for $13M</title>
<author>Erik Dafforn</author>
<description>Former Intrapromote client Openlist just announced its purchase by Marchex for $13 million. It&apos;s money well spent.</description>
<link>http://seoblog.intrapromote.com/2006/05/former_intrapro.html</link>
<guid>http://seoblog.intrapromote.com/2006/05/former_intrapro.html</guid>
<category>Local Search</category>
<pubDate>Tue, 30 May 2006 23:47:24 -0500</pubDate>
</item>
<item>
<title>The Fog of Local Search Reportage</title>
<author>John Lustina</author>
<description>With hard-nosed research like that, how can we doubt Borrell&apos;s assertion that Local Search will peak at $4 Billion by 2010 (quadrupling during that period, mind you)?</description>
<link>http://seoblog.intrapromote.com/2006/03/the_fog_of_loca.html</link>
<guid>http://seoblog.intrapromote.com/2006/03/the_fog_of_loca.html</guid>
<category>Local Search</category>
<pubDate>Mon, 13 Mar 2006 08:29:30 -0500</pubDate>
</item>
<item>
<title>How Strong is Your Keyword Torso?</title>
<author>Erik Dafforn</author>
<description>Somewhere between the ultra-competitive, low-yield keyword head and the narrow-band, ready-to-act tail lies the keyword torso - often neglected but full of potential, the forgotten body part of your SEO efforts.</description>
<link>http://seoblog.intrapromote.com/2006/01/how_strong_is_y.html</link>
<guid>http://seoblog.intrapromote.com/2006/01/how_strong_is_y.html</guid>
<category>Keywords</category>
<pubDate>Tue, 03 Jan 2006 23:48:27 -0500</pubDate>
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