http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Thu, 24 Jul 2008 11:27:26 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Brent Sharp Last week a colleague and I took our re-certification exams for Google Adwords and we had an 'interesting' experience. Over the last two years there have been countless improvements and additions to Adwords so I was kind of excited to come out of the trenches and learn about some of the newer offerings from Google. http://seoblog.intrapromote.com/2008/07/google_adwords_3.html http://seoblog.intrapromote.com/2008/07/google_adwords_3.html Adwords Thu, 24 Jul 2008 11:27:26 -0500 Brett Lane Another cool tool Omgili to aid reputation management specialists in finding a plethora of sites that are potentially influencing their clients brands online. I took the site for a test drive today and found a good number of sites that represented one of my clients. You can now monitor a large number of discussion/review sites in one fail swoop and look like a champ to your clients. http://seoblog.intrapromote.com/2008/07/reputation_mana_2.html http://seoblog.intrapromote.com/2008/07/reputation_mana_2.html Social Media Fri, 18 Jul 2008 17:36:06 -0500 Brett Lane There are a variety of paid tools available to marketers regarding what bloggers are saying about their clients. For people who are looking for a free alternative to seeing what's being said about their clients in the blogging world I would recommend checking out Trendpedia. http://seoblog.intrapromote.com/2008/07/track_corporate_1.html http://seoblog.intrapromote.com/2008/07/track_corporate_1.html Blogging Mon, 14 Jul 2008 10:18:00 -0500 Charles Nevery Recently Google Adwords released automatic matching beta. This is a very brave approach to take with advertisers considering Google automatically opts your account into the program. Account holders will receive the message that their account has been opted into the... http://seoblog.intrapromote.com/2008/07/google_adwords_1.html http://seoblog.intrapromote.com/2008/07/google_adwords_1.html Adwords Wed, 09 Jul 2008 15:55:14 -0500 Sean Bolton The inclusion of Google Maps in natural search engine results is nothing new for queries such as Ohio, Indiana, United States, etc. but I just noticed something new today. Google is now showing maps of foreign countries. I'm sure everyone... http://seoblog.intrapromote.com/2008/07/google_maps_abr.html http://seoblog.intrapromote.com/2008/07/google_maps_abr.html Google Wed, 02 Jul 2008 08:28:41 -0500 Brett Lane Trying to keep up with friends across the myriad of micro-blogging communities can be quite difficult if you have many profiles created in this space. Rather than trying to go to each one on a daily basis to keep your followers updated wouldn't it be cool if you could log into one location and zip your messages to all of them. http://seoblog.intrapromote.com/2008/07/microblogging_t.html http://seoblog.intrapromote.com/2008/07/microblogging_t.html Social Media Tue, 01 Jul 2008 11:34:17 -0500 Erik Dafforn Google has announced that it's much more able to crawl Flash files, extracting text and links. This is a quick summary and also lists some potential things to watch out for. http://seoblog.intrapromote.com/2008/07/google_to_index.html http://seoblog.intrapromote.com/2008/07/google_to_index.html Crawling and Indexing Tue, 01 Jul 2008 09:18:19 -0500 Doug Ausbury It may be time for a quick audit of your site to see if Javascript redirects are in play. http://seoblog.intrapromote.com/2008/07/javascript_redi.html http://seoblog.intrapromote.com/2008/07/javascript_redi.html Organic SEO Tue, 01 Jul 2008 08:39:04 -0500 Erik Dafforn Plenty of people are talking about Google Trends for Websites, but after the hype, is it even accurate? Here are some sample overlays of Google Trends data vs. actual site data. http://seoblog.intrapromote.com/2008/06/exactly_how_acc_1.html http://seoblog.intrapromote.com/2008/06/exactly_how_acc_1.html Web Analytics Fri, 27 Jun 2008 14:25:52 -0500 Tom Lustina I must say, I find DMOZ and Wikipedia incredibly interesting. Both can be incredibly helpful resources, as manifested by Google's love affair with each, a love affair that makes DMOZ and Wikipedia necessarily difficult to crack. Yet, as just a... http://seoblog.intrapromote.com/2008/06/dmoz_meet_wikip.html http://seoblog.intrapromote.com/2008/06/dmoz_meet_wikip.html Wikipedia Fri, 20 Jun 2008 15:31:20 -0500 Charles Nevery Daily Budget -Standard A daily budget is the amount you're willing to spend per day. When the limit is reached, your ads will typically stop showing for that day. Monthly Budget – Beta Monthly budget can be a good option... http://seoblog.intrapromote.com/2008/06/google_offers_m.html http://seoblog.intrapromote.com/2008/06/google_offers_m.html Adwords Fri, 20 Jun 2008 14:17:44 -0500 John Lustina Have you ever read anything that made Yahoo suddenly seem more insignificant? http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html SEO Industry News Fri, 13 Jun 2008 09:47:33 -0500 Sean Bolton As many of our readers already know, the potential deal between MSN & Yahoo! has already reached room temperature. But what is this I see on the home page of MSNBC.com? It's an article that not only reiterates MSN losing... http://seoblog.intrapromote.com/2008/06/yahoo_in_with_g.html http://seoblog.intrapromote.com/2008/06/yahoo_in_with_g.html Yahoo Thu, 12 Jun 2008 14:52:54 -0500 Brett Lane Over the past few months there have been many video submission sites pooping up like weeds across the Web. One of the major challenges as a social media marketer is to keep track of where viral videos are appearing online. http://seoblog.intrapromote.com/2008/06/monitoring_vira.html http://seoblog.intrapromote.com/2008/06/monitoring_vira.html Social Media Mon, 09 Jun 2008 17:13:02 -0500 Erik Dafforn Here's a summary of a Google Webmaster Tools post that collects current information about the many ways that you can utilize Robots Exclusion Protocol (REP) on your site, either by robots.txt, meta tags, or x-robots-tags for non-HTML files. http://seoblog.intrapromote.com/2008/06/a_guide_to_robo.html http://seoblog.intrapromote.com/2008/06/a_guide_to_robo.html Crawling and Indexing Wed, 04 Jun 2008 08:07:16 -0500 Doug Ausbury On this Friday before the long Memorial Day weekend, I thought I would share something very smart that a client recently said to me and group of his colleagues. http://seoblog.intrapromote.com/2008/05/urls_matter.html http://seoblog.intrapromote.com/2008/05/urls_matter.html Crawling and Indexing Fri, 23 May 2008 14:01:12 -0500 Erik Dafforn Within about 48 hours, a single blog post resulted in a blog software/hosting site making significant changes to its architecture, almost entirely due to a conversation on FriendFeed. Why is this significant, and why was it so much more effective than simple C2B correspondence would have been? http://seoblog.intrapromote.com/2008/05/tumblr_and_seo.html http://seoblog.intrapromote.com/2008/05/tumblr_and_seo.html Social Media Thu, 22 May 2008 23:15:13 -0500 John Lustina This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not: 14% of Google clicks come from paid search and 86% of clicks are organic. http://seoblog.intrapromote.com/2008/05/post_8.html http://seoblog.intrapromote.com/2008/05/post_8.html Organic SEO Wed, 21 May 2008 18:17:15 -0500 Lisa Santora The Transportation Security Administration (TSA) has a blog. That's big news. Joe Sharkey's February 10, 2008 NYT article, "Tell the T.S.A. (and Don’t Hold Back)," illustrates how the TSA has boldly begun a blog to help foster better communication between... http://seoblog.intrapromote.com/2008/05/corporate_blogg.html http://seoblog.intrapromote.com/2008/05/corporate_blogg.html Blogging Wed, 21 May 2008 12:47:50 -0500 Charles Nevery Today logging into a new Adwords account that was created about a week ago I find a new dashboard that Google is beta testing. I believe that this is a huge improvement seeing how now you can separate the Search... http://seoblog.intrapromote.com/2008/05/googles_beta_da.html http://seoblog.intrapromote.com/2008/05/googles_beta_da.html Adwords Tue, 13 May 2008 10:38:30 -0500 Brett Lane There's a new company online who is looking to make it easier for mobile users to create connections via their Facebook, Myspace, Linkedin profiles. rmbrME is an innovative solution to helping people connect via mobile phone on the fly. http://seoblog.intrapromote.com/2008/05/social_media_ne.html http://seoblog.intrapromote.com/2008/05/social_media_ne.html Mobile SEO Wed, 07 May 2008 10:12:44 -0500 Sean Bolton Here I am on a beautiful Tuesday afternoon doing some searching on Yahoo! (this doesn’t happen too often I might add) and what is this I see???? A WARNING from Yahoo! telling me the following in bolded red letters at... http://seoblog.intrapromote.com/2008/05/yahoos_warningt.html http://seoblog.intrapromote.com/2008/05/yahoos_warningt.html Yahoo Tue, 06 May 2008 17:14:06 -0500 John Lustina He goes on to devote almost half of his e-mail to explaining how bad an idea Yang's Google threat is. I caught this on my Mashable feed as I began watching the original Frankenstein movie with my kids. No kidding. http://seoblog.intrapromote.com/2008/05/breaking_yang_g.html http://seoblog.intrapromote.com/2008/05/breaking_yang_g.html SEO Industry News Sat, 03 May 2008 22:01:48 -0500 James Gunn Back in September 2005 I wrote a post discussing how to 301 redirect in .htaccess. In that post I did not mention two important points: 1. Always re-upload your modified .htaccess file in ASCII mode. FTP programs generally transfer files... http://seoblog.intrapromote.com/2008/05/implementing_a_301_permanent_redirect_-_part_two.html http://seoblog.intrapromote.com/2008/05/implementing_a_301_permanent_redirect_-_part_two.html Organic SEO Fri, 02 May 2008 12:28:44 -0500 Erik Dafforn Sometimes Google sitemaps have real errors, sometimes they just look like they do, and sometimes they do, but they're not that serious. http://seoblog.intrapromote.com/2008/04/real_and_imagin.html http://seoblog.intrapromote.com/2008/04/real_and_imagin.html Crawling and Indexing Wed, 30 Apr 2008 08:52:14 -0500 Doug Ausbury In a recent interview, I was asked a question about the continuously changing SEO environment. While reviewing one of our client campaigns, I encountered a very good example to back up my reply. http://seoblog.intrapromote.com/2008/04/never_assume_ho.html http://seoblog.intrapromote.com/2008/04/never_assume_ho.html Keywords Thu, 24 Apr 2008 11:17:58 -0500 Lisa Santora As reported in today's NYT article, "Making Money, the How-To Way," by Miguel Helft, how-to videos are growing in popularity, and even "folding towels so they look just so" can be a trendy video subject. So why do people like... http://seoblog.intrapromote.com/2008/04/how_to_take_adv_1.html http://seoblog.intrapromote.com/2008/04/how_to_take_adv_1.html viral videos Wed, 23 Apr 2008 17:15:30 -0500 Erik Dafforn Google is no longer showing robots-excluded URLs in its Sitelinks -- at least for us. http://seoblog.intrapromote.com/2008/04/update_on_googl.html http://seoblog.intrapromote.com/2008/04/update_on_googl.html Crawling and Indexing Wed, 23 Apr 2008 08:12:48 -0500 Lisa Santora With all the writing I do comes hours of associated research. While this is usually enjoyable, time is of the essence, and it's important to have a few shortcuts to help wade through all the PDFs, articles and brochures I... http://seoblog.intrapromote.com/2008/04/content_is_king_1.html http://seoblog.intrapromote.com/2008/04/content_is_king_1.html Misc Wed, 09 Apr 2008 13:50:28 -0500 Sean Bolton I saw this cartoon on MSNBC and just have to share it with our fellow passengers of the wagon. The cartoon is dead on in my opinion as it relates to company size and obviously hints to the MSN/Yahoo! deal... http://seoblog.intrapromote.com/2008/04/search_engine_c.html http://seoblog.intrapromote.com/2008/04/search_engine_c.html SEO Humor Mon, 07 Apr 2008 10:15:29 -0500 Brett Lane Sprout is the site for you.]]> http://seoblog.intrapromote.com/2008/04/social_media_ne_2.html http://seoblog.intrapromote.com/2008/04/social_media_ne_2.html Social Media Fri, 04 Apr 2008 10:42:28 -0500 Erik Dafforn Google is serving ads based on prior queries, following up on a patent application from 2005. http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html Adwords Tue, 01 Apr 2008 07:39:15 -0500 Brent Sharp On a hunch I typed one into a search box and what popped up at the top of the natural results other than the new and improved Google natural results listing with our landing page listed among the lucky 8 site links. http://seoblog.intrapromote.com/2008/03/what_happens_wh.html http://seoblog.intrapromote.com/2008/03/what_happens_wh.html PPC Thu, 27 Mar 2008 09:10:45 -0500 Tom Lustina Below are our Day 2 picks for the 2008 NCAA Tourney. These picks do come with a guarantee for any of the games that are predicted correctly. Our 2008 NCAA picks are based on indexation and how well Google sees... http://seoblog.intrapromote.com/2008/03/day_2_locks_for.html http://seoblog.intrapromote.com/2008/03/day_2_locks_for.html SEO Humor Fri, 21 Mar 2008 10:39:50 -0500 Tom Lustina Below are the results from Day 1 of the 2008 NCAA Tournament. The Wagon scored 100% in 62% of the games! Stay tuned for Day 2 locks. • WRONG - 5 Notre Dame University LOSES TO 12 George Mason University... http://seoblog.intrapromote.com/2008/03/2008_ncaa_march.html http://seoblog.intrapromote.com/2008/03/2008_ncaa_march.html SEO Humor Fri, 21 Mar 2008 10:04:11 -0500 Tom Lustina Last year, the Wagon boldly went where no man had gone before. We based our NCAA basketball picks purely on who had the biggest wiki. This year we are focusing on fundamentals, albeit hanging on to our size matters methodology.... http://seoblog.intrapromote.com/2008/03/2008_ncaa_march_1.html http://seoblog.intrapromote.com/2008/03/2008_ncaa_march_1.html SEO Humor Thu, 20 Mar 2008 09:29:58 -0500 Lisa Santora Introducing brands today is much the same as it has always been: Advertisers give people what they want. People want to talk about their brand experiences, and share and compare their experiences with peers. This desire has given birth to... http://seoblog.intrapromote.com/2008/03/consumers_sprea_1.html http://seoblog.intrapromote.com/2008/03/consumers_sprea_1.html Social Media Wed, 19 Mar 2008 16:49:11 -0500 Charles Nevery One of the major mistakes that Google Adwords advertisers can make with their campaign setup is in-effective GEO targeting. If a company is GEO targeting multiple regions such as Europe, Asia, Canada and North America all under one campaign the... http://seoblog.intrapromote.com/2008/03/google_adwords.html http://seoblog.intrapromote.com/2008/03/google_adwords.html Adwords Mon, 17 Mar 2008 16:23:50 -0500 Erik Dafforn Google is showing some robots-excluded links in Sitelinks -- at least in our case. This post shows examples of Sitelinks that point to URLs excluded by robots.txt and the robots Meta tag. http://seoblog.intrapromote.com/2008/03/google_showing_1.html http://seoblog.intrapromote.com/2008/03/google_showing_1.html Google Thu, 13 Mar 2008 22:33:29 -0500 Lisa Santora New York Times CEO Janet Robinson said yesterday that "In this era, no media company can afford to be an island," referencing the NYT's commitment to prioritizing its online growth. Ms. Robinson pointed to the 50 blogs the Times has... http://seoblog.intrapromote.com/2008/03/at_the_nyt_sudd_1.html http://seoblog.intrapromote.com/2008/03/at_the_nyt_sudd_1.html Old Media Wed, 12 Mar 2008 16:54:32 -0500