http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Tue, 01 Jul 2008 09:18:19 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Erik Dafforn Google has announced that it's much more able to crawl Flash files, extracting text and links. This is a quick summary and also lists some potential things to watch out for. http://seoblog.intrapromote.com/2008/07/google_to_index.html http://seoblog.intrapromote.com/2008/07/google_to_index.html Crawling and Indexing Tue, 01 Jul 2008 09:18:19 -0500 Erik Dafforn Here's a summary of a Google Webmaster Tools post that collects current information about the many ways that you can utilize Robots Exclusion Protocol (REP) on your site, either by robots.txt, meta tags, or x-robots-tags for non-HTML files. http://seoblog.intrapromote.com/2008/06/a_guide_to_robo.html http://seoblog.intrapromote.com/2008/06/a_guide_to_robo.html Crawling and Indexing Wed, 04 Jun 2008 08:07:16 -0500 Doug Ausbury On this Friday before the long Memorial Day weekend, I thought I would share something very smart that a client recently said to me and group of his colleagues. http://seoblog.intrapromote.com/2008/05/urls_matter.html http://seoblog.intrapromote.com/2008/05/urls_matter.html Crawling and Indexing Fri, 23 May 2008 14:01:12 -0500 Erik Dafforn Sometimes Google sitemaps have real errors, sometimes they just look like they do, and sometimes they do, but they're not that serious. http://seoblog.intrapromote.com/2008/04/real_and_imagin.html http://seoblog.intrapromote.com/2008/04/real_and_imagin.html Crawling and Indexing Wed, 30 Apr 2008 08:52:14 -0500 Erik Dafforn Google is no longer showing robots-excluded URLs in its Sitelinks -- at least for us. http://seoblog.intrapromote.com/2008/04/update_on_googl.html http://seoblog.intrapromote.com/2008/04/update_on_googl.html Crawling and Indexing Wed, 23 Apr 2008 08:12:48 -0500 Erik Dafforn By eliminating its paid online subscription model and allowing spiders to access content, the New York Times has more than made up for its loss of subscription revenue, according to Google. http://seoblog.intrapromote.com/2008/03/nyt_traffic_dou.html http://seoblog.intrapromote.com/2008/03/nyt_traffic_dou.html Old Media Tue, 04 Mar 2008 10:51:46 -0500 Erik Dafforn It's easy to harp on duplicate content as if it's a few code lines or checkboxes from being repaired. But sometimes it's very, very difficult to offer the user a good experience and still stay within SEO best practices. http://seoblog.intrapromote.com/2008/01/duplicate_conte.html http://seoblog.intrapromote.com/2008/01/duplicate_conte.html Crawling and Indexing Wed, 23 Jan 2008 11:35:54 -0500 Erik Dafforn Google has officially eulogized the Supplemental Index. http://seoblog.intrapromote.com/2007/12/supplemental_in.html http://seoblog.intrapromote.com/2007/12/supplemental_in.html Crawling and Indexing Wed, 19 Dec 2007 12:29:56 -0500 John Lustina We are sticklers with our clients when it comes to issues of content duplication, sometimes to the point, I think, of being viewed as Canonical Fascists. This can be annoying, much like fascism mostly can be annoying, so it is gratifying to see Mr. Google himself lay out just why such annoyance is worthwhile advocacy, even approaching the subject of PageRank Splitting in the process. http://seoblog.intrapromote.com/2007/11/post_6.html http://seoblog.intrapromote.com/2007/11/post_6.html Crawling and Indexing Wed, 28 Nov 2007 15:45:17 -0500 John Lustina Almost invariably the large sites that we recognize are not living up to their potential are what we call top-heavy architecturally, in that the TLD so dominates all things search that even the main folder levels are all but invisible, let alone deeper, longer-tail-rich pages. http://seoblog.intrapromote.com/2007/11/tagging_the_sit.html http://seoblog.intrapromote.com/2007/11/tagging_the_sit.html tagging Thu, 15 Nov 2007 19:41:33 -0500 James Gunn I had a client write in and ask a question: "How do you prevent an engine from indexing a huge list of form selections?" Initially I started to put together my own list of different ways to block, move or... http://seoblog.intrapromote.com/2007/10/html_form_slect_1.html http://seoblog.intrapromote.com/2007/10/html_form_slect_1.html Crawling and Indexing Mon, 22 Oct 2007 19:32:13 -0500 James Gunn It's been a very busy week in Campaign Director land and now I'm ready to enjoy the weekend with my family. I've had to deal with many issues over the past few days but one particular problem I dealt with... http://seoblog.intrapromote.com/2007/10/site_downtime_c.html http://seoblog.intrapromote.com/2007/10/site_downtime_c.html Crawling and Indexing Fri, 12 Oct 2007 15:24:45 -0500 John Lustina The chipped cement still has yet to be cleaned up fully from the wall being torn down at that historical error known as TimesSelect, and already we are seeing NY Times columnists able to commune with readers freely at point of search, at least at the Frank and Maureen level. http://seoblog.intrapromote.com/2007/10/google_search_r_1.html http://seoblog.intrapromote.com/2007/10/google_search_r_1.html Old Media Mon, 01 Oct 2007 16:15:23 -0500 Erik Dafforn About six months ago, local news behemoth Topix.net migrated top-level domains over to the .com camp. Sort of. Here's a look at what's happened since. http://seoblog.intrapromote.com/2007/09/topix_tld_migra.html http://seoblog.intrapromote.com/2007/09/topix_tld_migra.html Crawling and Indexing Mon, 24 Sep 2007 03:14:11 -0500 John Lustina We knew it was coming and we tried to bake a cake for Maureen Dowd more than a Month ago, yet we are still surprised at how search-friendly they are being in their explanation today. If you have any doubt that this is the SEO equivalent of 1989 scroll a bit further down the page for this money quote. http://seoblog.intrapromote.com/2007/09/search_tearing.html http://seoblog.intrapromote.com/2007/09/search_tearing.html Old Media Tue, 18 Sep 2007 15:53:22 -0500