http://seoblog.intrapromote.com/ Intrapromote Looks Under the Hood of Search Engine Optimization en Copyright 2008 Fri, 20 Jun 2008 14:17:44 -0500 http://www.movabletype.org/?v=3.2 http://blogs.law.harvard.edu/tech/rss Charles Nevery Daily Budget -Standard A daily budget is the amount you're willing to spend per day. When the limit is reached, your ads will typically stop showing for that day. Monthly Budget – Beta Monthly budget can be a good option... http://seoblog.intrapromote.com/2008/06/google_offers_m.html http://seoblog.intrapromote.com/2008/06/google_offers_m.html Adwords Fri, 20 Jun 2008 14:17:44 -0500 John Lustina Have you ever read anything that made Yahoo suddenly seem more insignificant? http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html http://seoblog.intrapromote.com/2008/06/yahoo_to_become.html SEO Industry News Fri, 13 Jun 2008 09:47:33 -0500 Charles Nevery Today logging into a new Adwords account that was created about a week ago I find a new dashboard that Google is beta testing. I believe that this is a huge improvement seeing how now you can separate the Search... http://seoblog.intrapromote.com/2008/05/googles_beta_da.html http://seoblog.intrapromote.com/2008/05/googles_beta_da.html Adwords Tue, 13 May 2008 10:38:30 -0500 Erik Dafforn Google is serving ads based on prior queries, following up on a patent application from 2005. http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html http://seoblog.intrapromote.com/2008/04/google_serves_a_1.html Adwords Tue, 01 Apr 2008 07:39:15 -0500 Charles Nevery One of the major mistakes that Google Adwords advertisers can make with their campaign setup is in-effective GEO targeting. If a company is GEO targeting multiple regions such as Europe, Asia, Canada and North America all under one campaign the... http://seoblog.intrapromote.com/2008/03/google_adwords.html http://seoblog.intrapromote.com/2008/03/google_adwords.html Adwords Mon, 17 Mar 2008 16:23:50 -0500 Charles Nevery Negative embedded match gives Google Adwords advertisers the ability to show for a broader range and every variation of a keyword, except for the keyword itself. This is a useful method when you have a broad term that applies to... http://seoblog.intrapromote.com/2008/03/adwords_negativ.html http://seoblog.intrapromote.com/2008/03/adwords_negativ.html Adwords Mon, 03 Mar 2008 15:25:03 -0500 Charles Nevery One of the major influences of how much Google Adwords advertisers are paying per click is the quality score. The quality score can also affect not only your cost per click but your ad placement. Overall quality score is a... http://seoblog.intrapromote.com/2008/02/google_quality.html http://seoblog.intrapromote.com/2008/02/google_quality.html Adwords Mon, 18 Feb 2008 10:49:49 -0500 Charles Nevery Google Adwords IP exclusion is a major benefit in the Pay per Click Community. In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting... http://seoblog.intrapromote.com/2008/02/google_ip_exclu.html http://seoblog.intrapromote.com/2008/02/google_ip_exclu.html Adwords Mon, 04 Feb 2008 10:11:19 -0500 John Lustina Sometimes it's hard for us to imagine that there is a finite set of clicks on any given day. The business model in a closed set like this, then, must discover what to do to increase the value of the average click within the set on a given day. Cue the smart people at Google tasked with making more money. http://seoblog.intrapromote.com/2008/01/less_sponsored.html http://seoblog.intrapromote.com/2008/01/less_sponsored.html PPC Wed, 16 Jan 2008 16:27:34 -0500 Brent Sharp Now I’m sure this will add fuel to the fire of those who truly do hate Broad Match, but that is not the intent. Rather, the intent is to point out the fact that the default settings may not necessarily be the best for your particular campaign. More than ever, as new features are added to relative cornucopia of paid search options, it is vitally important to know how these features are being defined, defaulted, and designed to work. http://seoblog.intrapromote.com/2007/10/broad_match_and.html http://seoblog.intrapromote.com/2007/10/broad_match_and.html Adwords Mon, 15 Oct 2007 13:07:19 -0500 John Lustina If this sounds eerily similar to what many Wagon Riders thought yesterday was a lede of questionable intelligence, then your parotid attention may have kept you from swallowing full gulp. For those caught in the act of mastication, though, it's good to know that the above meme is being pushed by Atlas, owned by Microsoft, neither of which are owned or own or like Google, beneficiary of the great majority of the branded ad spend currently under PR assault. http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html http://seoblog.intrapromote.com/2007/08/microsoft_talki_1.html SEO Industry News Tue, 21 Aug 2007 10:56:03 -0500 John Lustina It's one of the most mythical numbers in all of SEM, rarely published, seldom spoken; yet most industry insiders nod and agree, even if furtively, that the organic search share of total search clicks, meaning the percentage of overall searchers clicking on an organic, rather than paid, search result, is somewhere in the 70% - 85% region. http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html http://seoblog.intrapromote.com/2007/03/the_ineluctable_1.html SEO Industry News Thu, 15 Mar 2007 07:18:20 -0500 Erik Dafforn Compare.com takes out a mortgage-based Adword triggered by the query [google]. Technical error, or brilliant human insight? http://seoblog.intrapromote.com/2007/01/taking_an_seo_l.html http://seoblog.intrapromote.com/2007/01/taking_an_seo_l.html User Behavior Sat, 27 Jan 2007 15:20:13 -0500 Erik Dafforn Hey kids! Remember the Spirograph, that cool toy that helped you make those neat geometric designs with pens and gears? Want to relive that fun for yourself or your kids? TOO BAD! http://seoblog.intrapromote.com/2006/10/this_is_why_use.html http://seoblog.intrapromote.com/2006/10/this_is_why_use.html PPC Tue, 03 Oct 2006 23:16:52 -0500 Brent Sharp One new toy was added recently that caught my eye...is the new and improved Keyword Tool. This little gem provides much needed information so as to make a more, dare I say, relevant decision in selecting keywords. http://seoblog.intrapromote.com/2006/01/new_google_adwo.html http://seoblog.intrapromote.com/2006/01/new_google_adwo.html Adwords Fri, 13 Jan 2006 11:36:21 -0500