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Why Good Link Builders Fail: Reason Four
March 13, 2010
Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
I don't think I know a single industry that doesn't struggle with this. You get really familiar with a process or what you are doing that you fly through your tasks without thinking twice. But here's something that many good link builders don't realize:
Truly excellent link building is in the details.
There are several facets in this from the way you approach a site to how you record your activities. So let's take a look at a few of them.
1. Find the best email. Avoid, if at all possible, the dreaded "webmaster" email unless an actual name is attached to it. There are no emails that get deleted faster from my inbox than ones that start with "Dear Webmaster" or "Dear Blogger." My name is plastered over all of my sites and are you telling me that you couldn't take a few extra minutes to read my about page to find out my name is Angela? I mean, really? Do some hunting and see what you can find. There are tools out there to tell you who.is information and with the Web becoming more and more personal via sites like Twitter, do a little extra research to find it.
2. Check the details before you request a link. There's nothing more frustrating for me than spending a considerable amount of time (and I have been known to invest hours) in getting a single link only to go back and check the site once the link is live on examplesite.com/resources to happen on their Robots.txt file and see that anything on examplesite.com/resources has been neglected from the search engines. I feel duped and frustrated. But I've learned and now I check that first, among other things. Are the links nofollowed? If it is, does it look like it's worth pursuing anyway? Check their backlinks; are thousands of links coming from the same ten sites? It's probably a link farm. Be sure to investigate all the details, including the technical tidbits before you spend the time crafting emails and building relationships. It will save you time and frustration.
3. Don't disregard an otherwise valuable request. Yes, I'm guilty of this. I see that the links are nofollowed or disallowed in the search engines and so I pass. But did I check their traffic stats on sites like Compete? Did I look into how many variations of a popular keyword they rank for? It could be a link with great referral potential for direct traffic. Do they have an email newsletter that they send out to 15,000 members where I could ask for a client to be featured? Do those email newsletters get archived? Think about all the possibilities before you make a final decision.
4. Keep meticulous records. When you manage a link building team record keeping is always very important so that specialists can share data with campaign directors for reporting and with each other. But what if you're the only link builder? Are meticulous records still important? Yes, because part of link building that many people forget is relationship building. If a site links to a client or your site because the relevancy factor is high, what is to stop you from finding other opportunities with that contact? Can you post a guest article? What about featuring you or them in an upcoming newsletter article? Can your client or company sponsor a promotional contest or special content section with that site? If you don't keep meticulous records, you'll constantly find yourself asking "what was that link contact that said...." and hunting through chicken scratch or spreadsheets to figure it out. Get an organizational system in place that forces you to slow down and stick with what works for you.
The moral of the story? Slow down. Think it through and pay attention to the details. It could lead to a whole inbox of accepted link requests.
All posts by Angela Moore
posted by Angela Moore at March 13, 2010 9:09 AM
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Comments
Hiya, an amazing insight and some truly good content - problem being that unless you´re putting all your energies into link building, and I know I should be doing more - it becomes a task that I have to squeeze in between all the myriad other things that I have to do. having said that, I´m definitely going to implement some of the great ideas you´ve proffered here!
Stu
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