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Ten Reasons Why Good Link Builders Fail
November 19, 2009
Having worked in link building for nearly three years, I've seen a lot of people come and go. It's the nature of any business to be sure, but sometimes it's a little more heartbreaking than others. Without a doubt, I have met some brilliant link builders. I've had the privilege as a manager to train some incredibly talented people who have really taken link building as a concept and run with it. It makes me proud in what I do.
But then there are those who "get it" but don't "get it" at the same time. Those individuals are the ones that frustrate me. They have all the potential in the world to be incredibly successful at link building and they just... don't.
What I have learned in the past couple of years is to recognize patterns and there are definitely patterns of behavior that lead to a potentially great link builder either only becoming "good" or failing completely. I've identified the top 10 things I see happen time and again that contribute to this. Those 10 reasons are:
1. Self-Doubt
2. Not Learning Best Practices
3. Not Expanding your Link Education
4. Moving Too Fast
5. Poor Writing Skills
6. Lack of Creativity
7. Not Asking for Help
8. Missed Opportunities
9. No Personal Outlet for Frustration
10. No Support Team
While this isn't all the reasons, most of the situations I've witnessed fall into one of these categories. And because I see it all the time, I've decided to write about it. But the more I planned out this post, the more ridiculously lengthy it became.
So, this post is the kick off to a 10 part series on the most common reasons link builders that have amazing potential fall short of the mark or fall off the map completely. Some of these things can be changed immediately with some focused discipline. Some of the reasons are through no fault of their own, but can still be fixed. The point is, what good is potential if you can't tap it?
This series has been designed for the following groups of people:
- Link builders who feel like they are constantly struggling
- Managers of link building teams and interns who may want to do link building at some point
- People who are just cracking into the industry but are a bit intimidated
- Experienced link builders who feel like this is a good time for gut check of their progress to date
I'm sure that this list can be expanded exponentially. But I encourage you to watch for future posts on this topic and if you start to identify with things, keep reading. Over the next couple of months, this series will come to fruition and I hope that you will find at least one thing that you can take away and work on and become truly successful in what you do.
When it comes to link building, the worst thing you can do is give up prematurely. I'm just here to help.
All posts by Angela Moore
posted by Angela Moore at November 19, 2009 08:33 PM
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Comments
Totally agree with your thoughts here. It seems like creativity and writing skills are the most difficult to pick up but can be improved in time. Looking forward to your series.
Posted by: Sean at November 19, 2009 09:09 PM