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How to Build Brand Awareness with Optimized Press Releases
October 28, 2009
While many companies have their own PR departments, marketing pros are always on the lookout for ways to extend their PR reach. Search engine optimized press releases offer an effective way to tell stories and gain increased online visibility and link value. Intrapromote is working with several emerging brands to help them develop new avenues for reaching their target audiences through advanced online PR.
So what exactly does the working relationship look like between a search marketing agency and its client-side marketing counterparts? At Intrapromote we understand that our clients' PR people are intimately familiar with their company's messaging. Intrapromote coordinates with the client's marketers and writers to produce search enhanced press releases that retain all of the necessary components that the client requires; while engineering them to compete for online attention versus myriad similar news stories.
With an Intrapromote optimized press release of only 500 words brands can accomplish all of these objectives:
* Get their message included in Google and Yahoo News within hours of syndication.
* Track Mission Critical Keywords and improved positioning for these on a month over month basis through detailed reporting.
* Gain links pointing to their site within a relevant context that stay online in perpetuity.
* Receive a powerful boost to their ongoing Intrapromote SEO program.
Still not convinced? Take a look at this optimized press release syndicated on October 1, 2009 that helped Autograph Store's Charity Fundraising Division achieve significant gains in its online visibility for its Mission Critical Keywords.
This press release will remain online in perpetuity, providing lasting value via its anchor text links. PR Web syndication also embeds social media sharing capabilities, and adds relevant Technorati tags to the release to create a highly optimized news story that can complement any online marketing campaign. The advantages don't stop there: Intrapromote can enhance your release with YouTube videos, podcasts and PDF and image attachments to build a truly interactive content vehicle that places the spotlight on your brand.
Take your brand building to the next level. Contact Lisa Santora at Intrapromote for more details on our optimized press release writing and distribution service.
All posts by Lisa Santora
posted by Lisa Santora at October 28, 2009 08:48 AM
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Comments
thanks for the article. I was considering doing social media for quite some time. this article has helped me made a decision
Posted by: Benard at November 17, 2009 11:55 PM