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Spanish Site SEO Pays Off
December 19, 2008
In 2007, one of our long term clients launched a Spanish version of their web site. Their site is very content rich and has approximately 1,000 pages. During the course of 2008, we've worked closely with them to optimize these new pages with the goal of significantly increasing search traffic.
Here's a look at the results to date...
Prior to optimization of the Spanish pages, of all search engines, Google Spain was ranked #33 in bringing visits to the site. After optimization, Google Spain is #3 behind just Google and Yahoo.
To make this kind of jump, Google Spain brought just 53 visits per month to the site prior to optimization. Now the site is receiving over 10,000 visits a month from Google Spain. Google Spain now brings more visits than MSN and AOL.
Here's a closer look at the visit numbers before and after optimization:
| Search Engine | Monthy Visits Before SEO |
Monthly Visits After SEO |
||
| Google Spain | 53 | 10,310 | ||
| Google Mexico | 41 | 6,383 | ||
| Google Columbia | 15 | 3,207 | ||
| Google Venezuela | 8 | 3,001 | ||
| Google Peru | 8 | 2,926 | ||
| Google Chile | 16 | 2,442 | ||
| Google Puerto Rico | 23 | 689 | ||
| Google Portugal | 33 | 137 | ||
| Total | 197 | 29,095 |
We expect these monthly visit increases to bring a minimum of 350,000 additional new visits to the site in 2009.
Excelente!!!
All posts by Doug Ausbury
posted by Doug Ausbury at December 19, 2008 10:09 AM
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Comments
Top work guys, that's a hell of a bump.
Was all Spanish language traffic gained on a single domain? .es?
Posted by: DanielM at December 19, 2008 02:40 PM
Top work guys, that's a hell of a bump.
Was all Spanish language traffic gained on a single domain? .es?
Posted by: DanielM at December 19, 2008 02:48 PM
Hey Daniel, actually this client's spanish site is on their TLD in a subdirectory like /esp/.
Posted by: Doug at December 19, 2008 03:36 PM
Was all Spanish language traffic gained on a single domain? .es?
Posted by: 博客群发 at December 20, 2008 02:26 AM
Very impressive stats. Makes me want to convert my existing pages into Spanish as well. Are they making sales from those visitors?
Posted by: Rafael Marquez at December 23, 2008 09:49 AM
Rafael, the site is not e-commerce. It's a health information site dedicated to a particular health topic.
Posted by: Doug at December 23, 2008 03:26 PM
Enhorabuena!
We always recommend that our clients optimize their websites for foreign markets after we translate them but most seem reluctant to do so. I don't know if it's due to the cost or just inertia, but you make a very compelling case as to why they must do it.
Posted by: Janine Libbey at February 4, 2009 10:28 AM
These are great stats. Was the only change in the site between the two time periods that you listed SEO optimization? Did they also go through a redesign or change in page structure? Were there any changes that you made to the linking structure that improved the page spidering. ex. Did you use SEO friendly urls to flag the sites as Spanish?
Posted by: Scott Gale at February 11, 2009 11:01 PM
For a site running the Spanish version on a sub directory and get that jump in SERP, is most likely that the vertical is not very competitive. The numbers are looking good though. Enjoy the opportunity :)
We have fun going head to head with ccTLDs for very competitive keywords.... For local search there is no sub-directory in the game.
To your continued success!
Posted by: Spanish SEO at February 18, 2009 12:14 PM