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December 19, 2008

Spanish Site SEO Pays Off

In 2007, one of our long term clients launched a Spanish version of their web site. Their site is very content rich and has approximately 1,000 pages. During the course of 2008, we've worked closely with them to optimize these new pages with the goal of significantly increasing search traffic.

Here's a look at the results to date...

Prior to optimization of the Spanish pages, of all search engines, Google Spain was ranked #33 in bringing visits to the site. After optimization, Google Spain is #3 behind just Google and Yahoo.

To make this kind of jump, Google Spain brought just 53 visits per month to the site prior to optimization. Now the site is receiving over 10,000 visits a month from Google Spain. Google Spain now brings more visits than MSN and AOL.

Here's a closer look at the visit numbers before and after optimization:

Search Engine		Monthy Visits Before SEO		Monthly Visits After SEO
Google Spain		53		10,310
Google Mexico		41		6,383
Google Columbia		15		3,207
Google Venezuela		8		3,001
Google Peru		8		2,926
Google Chile		16		2,442
Google Puerto Rico		23		689
Google Portugal		33		137
Total		197		29,095

We expect these monthly visit increases to bring a minimum of 350,000 additional new visits to the site in 2009.

Excelente!!!

Posted by doug at 10:09 AM | Comments (9) | TrackBack

December 17, 2008

What the Economic Times Mean for Link Building

So unless you've been living under a rock, you realize that the economy isn't as strong as it used to be. And yes, that is a rather large understatement. Many industries have been pushed into the limelight to discuss their dire situation and ask for help. Many search bloggers are also talking about the economy and what it means for the search industry at large. We're seeing stories about how to get the most out of your search campaigns right now, looking for SEO opportunities in tough economic situations, and big brand SEM strategies.

In the past few months, I have recognized several trends that could ultimately benefit link development.

1. The need for information. If your site is providing information on financial tips or if you have ideas on how your target market can save money within your industry, publish the content. Do some keyword research and find out what exactly people are looking for and create a title and a content piece that will rank in the search engines. Since most people are looking for ways to be more economical right now, you've basically just created some nice link bait.

2. Blog Explosions. Bloggers know that if they publish content that provides timely tips and advice, their traffic will increase exponentially. Reach out to those bloggers and ask how you can help them get the content they need. Every day, new blogs are created on every conceivable topic. Keep an eye out for both the established bloggers and the up-and-coming candidates.

3. Looking for experts. In tough times, many executives tend to hide out. Be up front. Grant some interviews with some bloggers who write about your industry. Be honest about what's going on. Talk about your plans when it's appropriate. Be the face of your company.

4. Now is the time for shake-ups. If you've been sitting #5 or #6 for a particular keyword, a little extra investment into your link development campaign will pay off. Many sites that are sitting #1 and have been there for a long time have relied on that fact without much thought. The companies that are investing in SEO and link development are making big moves and the momentum could keep them there as time goes on.

There are lots of ways to stay afloat in tough times. The biggest need right now is information and hope. When you give that to your consumers, they can often reciprocate with some unsolicited links and a window into your target market.

Posted by angela at 07:23 AM | Comments (1) | TrackBack

December 16, 2008

Details, Details, Details

They say the devil is in the details but in this case it's just Frosty the Snowman. A recent search on behalf of my son returned this little detail that can be a good reminder to double check even the little things like Page Titles.

Remember, Google is making its list and checking it twice....

Posted by brent at 11:28 AM | Comments (0) | TrackBack