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Link Development Vocabulary
September 02, 2008
First, I want to say thank you to the entire Intrapromote team for the warm welcome and another big thanks to Erik for his introduction on this blog.
Now, onto the thing that I love to talk about: Link Development. There are a lot of misconceptions out there about link development. A lot. So, it's probably a good idea to start with some basics and clarify some of the lingo we use in the industry.
Link Popularity: First and foremost, it's a metric. Why do we care? Because Google says it's important, so all professional SEOs and Google-wannabes have followed suit. This measures both the quantity and quality of the links coming into all the pages on a site. Link Popularity is more than just how many links are coming into a page / site. It also measures how good the linking sites are by looking at things like how many links are pointing to that site, the quality of the content, the history of the site online, PageRank, and how often that site is updated, among others. The better the site, the more valuable the link. And these links play into the ever-elusive algorithm of how Google returns search results for keyword searches.
Link Building: In a nutshell, this refers to "getting" more links either through solicitation, submitting to directories, or other various methods. It focuses on only getting new links. In fancier terms it can also called "Link Acquisition." I prefer the latter when referring to this type of link work. It sounds prettier.
Link Development: This is more holistic in its approach. Not only are you building links and getting new links to a site or page, but you are also looking at the links that already exist and identifying ways to improve them. There are lots of ways to do this and it's most often referred to as "Link Reclamation" or reclaiming the links that already exist. It is also called "Link Sculpting." This is what we focus on at Intrapromote.
I'm sure we'll get more into a lot of this as these blog posts continue to roll in, but for now I think that's a good start. Again, I'm excited to be a part of the Intrapromote team and I'm looking forward to the exciting conversations ahead.
All posts by Angela Moore
posted by Angela Moore at September 2, 2008 01:32 PM
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Comments
Thanks for the post! When building a new site, is it best to get the site live and crawled BEFORE worrying about links? Or do you do link development and outreach prior to launching, so you have those links when you're first up and running?
Thanks!
Dan
Posted by: Dan at September 10, 2008 12:43 PM
Typically, if it's a brand new site, make sure the site is live and working before building links. That way, if any URLs suddenly need to be changed because of technical issues on launch, you haven't wasted time. You can do things like research sites to find links from, but the actual building of links needs to wait - if you have links built to pages that don't fully exist yet, the search engines won't like it, not to mention your human users as well.
Posted by: Angela Moore at September 16, 2008 04:46 AM
Have you done any testing to see if google likes links better that come from site that are updated and have many links pointing at them. As opposed to stagnant sites or directories, you know the common way over seas people get their links. I know it's common sense but I was just wondering?
Posted by: Al Johnson at September 16, 2008 01:18 PM
Have you done any testing to see if google likes links better that come from site that are updated and have many links pointing at them.
Posted by: sohbet at October 3, 2008 04:40 PM
Yes, and Google certainly likes sites that are updated on a regular basis and have a lot of links pointing to them. I'm not saying that links from sites that don't apply to these factors are completely worthless, but the more often they are updated, the more often the search engines crawl them and the sooner your link will be found. Beyond anything else, relevancy is the biggest factor they evaluate from what I can see.
Posted by: Angela Moore at October 8, 2008 08:19 AM
Hi i am new comer to this site.........
I am very happy to join this site.........
I gathered lot of information from this site......
I enjoyed when i read those posts in this site.......
First, I want to say thank you to the entire Intrapromote team for the warm welcome and another big thanks to Erik for his introduction on this blog.
jack
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Posted by: jackjack15486 at October 20, 2008 12:25 AM