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Track Corporate Blog Activities Online
July 14, 2008
There are a variety of paid tools available to marketers regarding what bloggers are saying about their clients. For people looking for a free alternative to seeing what's being said about their clients in the blogging world I would recommend checking out Trendpedia. It is currently in Beta but offers some basic information to help marketers create a benchmark before they conduct social media marketing activities. Trendpedia is a good starting point if you don't have a large amount of money to put into social media monitoring services and need basic data related to your campaigns.
The only major downside to this site is that users can't download the data that's presented when search queries are conducted. Other than that I think this site can be a good resource for people who looking for a snapshot regarding their social media monitoring campaigns. This can be a good to tool to use initially while you are looking for a professional social media monitoring solution.
All posts by Brett Lane
posted by Brett Lane at July 14, 2008 10:18 AM
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Comments
Nice information. Thanks for sharing it.
Posted by: EGB at July 16, 2008 6:29 AM
Attentio have done a great job with their new Trendpedia tool -- it's easy to use and produces nice-looking output.
Here at Atomic Intelligence we have provided another tool which allows charting of online media coverage. Feel free to check it out at http://AtomicIQ.com -- like Trendpedia, it is currently free and you do not need to register.
AtomicIQ can generate line, bar and pie charts showing coverage for defined time periods. The focus is on broad coverage online news, with some advanced features like the option to remove press releases. It also offers demo-level functionality for blogs, YouTube, and other sources. You can embed the charts in other websites, and you can export data to a spreadsheet, something which you mention is missing from the current beta of Trendpedia.
Hope this is useful, and we are always looking for feedback!
Posted by: Nick at July 21, 2008 8:07 PM
After using his products I wonder why he’s being called the bad guy. If he was one then he wouldn’t share his secrets with the open public. His products are the result of his hard work and dedication.
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