Track Corporate Blog Activities Online
There are a variety of paid tools available to marketers regarding what bloggers are saying about their clients. For people looking for a free alternative to seeing what's being said about their clients in the blogging world I would recommend checking out Trendpedia. It is currently in Beta but offers some basic information to help marketers create a benchmark before they conduct social media marketing activities. Trendpedia is a good starting point if you don't have a large amount of money to put into social media monitoring services and need basic data related to your campaigns.
The only major downside to this site is that users can't download the data that's presented when search queries are conducted. Other than that I think this site can be a good resource for people who looking for a snapshot regarding their social media monitoring campaigns. This can be a good to tool to use initially while you are looking for a professional social media monitoring solution.