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Google Adwords Automatic Matching - BETA
July 09, 2008
Recently Google Adwords released automatic matching beta. This is a very brave approach to take with advertisers considering Google automatically opts your account into the program. Account holders will receive the message that their account has been opted into the program. Depending on Google to choose related keywords for your ad to display on related search terms removes optimal short term management control of your campaigns. There are specific details on how to opt out of Google Adwords automatic matching.
Here are a few more details about the feature:
•Opting in and out: Automatic matching is applied at the campaign level. You can opt your campaign in and out of automatic matching on your Campaign Settings page.
•Google Network: Automatic matching does not affect your ad delivery on the content network. It does affect your ad delivery on Google and the search network.
•Quality Score: The traffic accrued by automatic matching won't affect your keywords' Quality Scores or minimum bids.
•Ad position: When ranking your ads on search queries acquired through automatic matching, the cost-per-click (CPC) bid will approximate the current average CPC of your ad group.
•Performance statistics: Aggregated performance statistics for automatic matching will appear in each ad group's Keywords tab, in a line item labeled Automatic Matching Total.
•Search Query Performance report: You can see the search queries that triggered your ads due to automatic matching by running a Search Query Performance report. The queries will be labeled Automatic in the Search Query Match Type column.
All posts by Charles Nevery
posted by Charles Nevery at July 9, 2008 03:55 PM
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Comments
My conversion rate dropped from 10.5% to 9% and my cost per conversion increased by almost a dollar. I just turned this "feature" off today. It's a real money waster.
Posted by: EdG at July 15, 2008 05:24 PM
As long as I can opt out of it, they can do whatever they want.
I just hope that agencies don't see this as another way to boost the spend for their uneducated clients.
Posted by: Google Shadow at February 7, 2009 02:58 PM
Thanks for explaining this. I saw the release but I didn't really understand it. I will have to see what happens. Thanks for the info.
Posted by: HUD 1 Form at March 28, 2009 06:55 PM