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Google Offers Monthly Campaign Budget Beta
June 20, 2008
Daily Budget -Standard
A daily budget is the amount you're willing to spend per day. When the limit is reached, your ads will typically stop showing for that day.
Monthly Budget – Beta
Monthly budget can be a good option for companies that see a large fluctuation in search volume and do not want to miss opportunities by being capped by a daily campaign budget limit. On the other side of the fence if you do not have the proper monthly PPC budget allocated for the month you can burn through your budget prematurely and end up going down mid month or be forced to add more monthly budget.
More Monthly Budget Info -
A monthly budget is the amount you're willing to spend per month. The main difference from the daily budget setting is that you can review your performance and campaign spending based on a monthly goal rather than a daily goal.
Monthly budgets are an expansion upon what already happens for your campaign spending with the daily budget option.
The same options are available for monthly budgets. This means that with standard delivery your ads will be shown evenly throughout each day during the month, and with accelerated delivery your ads will be shown as often as possible immediately, meaning that you could completely spend your entire monthly budget in a very short time (minutes, days, or hours, depending on your campaign settings).
All posts by Charles Nevery
posted by Charles Nevery at June 20, 2008 02:17 PM
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