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Yahoo!'s WarningTo End-Users
May 06, 2008
Here I am on a beautiful Tuesday afternoon doing some searching on Yahoo! (this doesn’t happen too often I might add) and what is this I see???? A WARNING from Yahoo! telling me the following in bolded red letters at the top of page three of the SERP's "1 potentially harmful website is marked on this page." Hmmm...
I began scrolling down the page and find the following immersed in natural search results:
This is the first I've seen of it's kind and have a feeling Yahoo! is setting a new precedence for end-user security when searching their index. Personally, I think its an incredibly valuable tool to at least provide some level of insight to Yahoo! users in terms of end-user security risks when surfing Yahoo! search index and/or providing personal information to sites that may be selling your email, demographic data, etc., to third parties. The tool itself is a Beta product called "SearchScan" which is powered by McAfee. If you scroll over the mid page listing in red, a pop up occurs letting you know specific details on why the listing has been flagged by McAfee as a potentially harmful site to visit.
Brilliant play Yahoo!
My question ultimately is when will Google or MSN follow suit or will the search engines at some point take data like this and just omit these types of sites from their search results entirely?
see all posts by Sean Bolton
posted by Sean Bolton at May 6, 2008 05:14 PM
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