Client Hits Home Run With: URLs Matter!

On this Friday before the long Memorial Day weekend, I thought I would share something very smart that a client recently said to me and a group of his colleagues.
In a nutshell, the discussion was about potentially rewriting dynamic URLs.
He said:
"One thing we can't forget is that URLs are marketing assets....they matter....they need to be friendly to both users and search engines."
For a moment, I felt like I was at Progressive Field, about to rise out of my chair and high five complete strangers around me after a Grady Sizemore home run.
I couldn't have said that better myself. Bravo!!!