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The Ineluctable Organic Moment Gets a Big, Big Update

May 21, 2008

John Lustina

This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not:

14% of Google clicks come from paid search and 86% of clicks are organic.

True in court it may only qualify as hearsay, having come from the Google mouth of Avinash Kaushik to the ear of beu blog before finally being transcribed into print; yet, as you may remember from my earlier quest for a documented source behind that most mythical of numbers in all of SEM, the percentage of overall searchers clicking on an organic, rather than paid, search result, hearsay here surely now trumps unattributed there.

And the alleged statement is said to have come from Google's Analytics Evangelist, folks, so I think we are getting closer...

All posts by John Lustina
posted by John Lustina at May 21, 2008 6:17 PM
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Comments

I love the way people get into the social media you can see who really gets into the community of it all. Thanks for the website its pretty interesting. Since you are involved in seo I wanted to tell you about the biggest seo index update in 10 years. It will change how we view keyword reasearch and competitive analysis in a wildly web 2.0 world. Called the KCI or Keyword Competitive Index it is the first web 2.0 seo index tool.
Lance Young
Inventor of the KCI
www.keycompindex.com

Posted by: Lance Young at May 21, 2008 9:09 PM

earlier most of the organic clicks went to a few websites, now there is immence competition. but the 14% are almost certain to come. i think thats where it scores.

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