The Ineluctable Organic Moment Gets a Big, Big Update
This is from much earlier in this fleeting year, admittedly, but with most focusing on the average words per search query increase angle of the story, I wanted to make sure and dig out a fine morsel from the very mouth of Google that may have been lost had I not:
14% of Google clicks come from paid search and 86% of clicks are organic.
True in court it may only qualify as hearsay, having come from the Google mouth of Avinash Kaushik to the ear of beu blog before finally being transcribed into print; yet, as you may remember from my earlier quest for a documented source behind that most mythical of numbers in all of SEM, the percentage of overall searchers clicking on an organic, rather than paid, search result, hearsay here surely now trumps unattributed there.
And the alleged statement is said to have come from Google's Analytics Evangelist, folks, so I think we are getting closer...