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Googles Beta Dashboard View
May 13, 2008
Today logging into a new Adwords account that was created about a week ago I find a new dashboard that Google is beta testing.
I believe that this is a huge improvement seeing how now you can separate the Search Network cost and conversions from the Content Network cost and conversions at the campaign level. You can also sort your data view by the following –
• All (Search + Content): See separate campaign statistics for the search and content network, as well as an aggregate line combining the two. Click the link in the CTR or Conv. Rate column to hide clickthrough rate (CTR) and conversion rate information, which will also switch the page to the Summary view.
• Search: See statistics for the search network only.
• Content: See statistics for the content network only.
• Summary: See aggregate statistics only for each campaign. Click the link in the CTR or Conv. Rate column to show CTR and conversion rate information broken down by search and content network, which will also switch the page to the All (Search + Content) view.
I see this dashboard as a step in the right direction from usability and a data model prospective.
see all posts by Charles Nevery
posted by Charles Nevery at May 13, 2008 10:38 AM
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Tracked on May 13, 2008 05:35 PM