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Corporate Blogging - Just Say Yes
May 21, 2008
The Transportation Security Administration (TSA) has a blog. That's big news. Joe Sharkey's February 10, 2008 NYT article, "Tell the T.S.A. (and Don’t Hold Back)," illustrates how the TSA has boldly begun a blog to help foster better communication between airport security employees and the flying public. The Evolution of Security blog is chock full of useful info and they aren't afraid to tackle tough issues - as in this discussion of a pilot program for screening airport employees - or to provide the latest expert opinion on hydrogen peroxide and Tang bomb threats.
Mr. Sharkey's article quotes Kip Hawley, the TSA's director, on the value of the TSA blog: "We knew we were going to get a big surge of negativity; we knew it would be a very juicy opportunity" for the angry, Mr. Hawley said, adding: "I think once people realize we’re putting substantive content on there and really answering questions, the tone will calm down — and it will lead to the same thing happening at the checkpoint."
While some companies think that they can't risk negative publicity by inviting public comment on a corporate blog, they maybe should think again. If the TSA, surely a magnet for anger and potentially inflammatory public comment can see the value of reaching out to the public, what might a brand gain from doing the same thing?
All posts by Lisa Santora
posted by Lisa Santora at May 21, 2008 12:47 PM
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