Social Media News: Sprout Review

Here's a site for those of you looking to create widgets that combine many forms of multi-media content: Sprout. They describe their site as "a quick and easy way for beginner and pro users to create living content including websites, banners, videos, music, photos, RSS feeds, calendars and more."
Here are a few examples of recently created Sprouts:

Sprouts can be promotional, personal, or informational and allow creators to integrate RSS, videos, images, podcasts, etc. into their widgets to make them come alive. Sprouts have also been described as "interactive and portable chunks of web content, widgets, mashups or mini-sites."
Sprouts are a great way to get your interactive content into the hands consumers looking for multimedia to consume. Sprouts have many cool features including:
Pre-built Templates-
Easy Asset Management-
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Flexible Components-
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Functional Publishing Platform-
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Advanced Tracking Options-
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I have a feeling this site will make major headway in the coming months as corporations and consumers get word of their highly functional widget offering.