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What Happens When Your Paid Search Landing Page Gets “Site Linked”?
March 27, 2008
Recently, I was trying to decode some strange results that were showing up in my analytical reports. It appeared as though natural search results were showing up in my paid traffic reports. We racked our brains trying to figure it out, at first thinking that we had some tracking installed improperly or something along those lines. When that didn’t pan out we looked a little deeper to the actual key phrases that were showing up. On a hunch I typed one into a search box and what popped up at the top of the natural results other than the new and improved Google natural results listing with our landing page listed among the lucky 8 site links.
At first I was elated by the thrill of the hunt that you experience after you ‘bag your prey’. That soon wore off as we tried to figure out whether this was a positive or negative development. To be honest we haven’t quite come to a 100% decision yet but so far we think of it as a positive development. The conversion rates are good so we are viewing it as another way to more generic searches to our ‘action’ page faster.
Like I said the jury is still out on this one in our minds, but I will keep tracking and report back if we figure out some other clever ways to maximize this shortcut.
All posts by Brent Sharp
posted by Brent Sharp at March 27, 2008 09:10 AM
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Comments
Can you look at the site and consider what factors probably contributed? How many clicks from home? How many links in the overall structure? PR of the page? External links to your lander? Other points of interest? How's the page's QS?
Posted by: Gab "SEO ROI" Goldenberg at March 31, 2008 05:54 PM
Wow thanks for this article. RSS feeds done. Kudos.
Posted by: ade at March 31, 2008 11:13 PM
Hello, very interesting topic you started here. I've been reading a couple of your other blogs and they too seem to be very informative. I will keep my eye out for future blogs that may be of interest to me.
Posted by: NewSunSEO at April 1, 2008 01:36 PM
Very interesting topic. Comparing Natural SEO and paid campaign ROI, paid campaign will get more results in short span but it is burden to bingers where as natural SEO gets slow results but for longer term.
Posted by: martin at April 2, 2008 02:46 PM