What Happens When Your Paid Search Landing Page Gets “Site Linked”?
Recently, I was trying to decode some strange results that were showing up in my analytical reports. It appeared as though natural search results were showing up in my paid traffic reports. We racked our brains trying to figure it out, at first thinking that we had some tracking installed improperly or something along those lines. When that didn’t pan out we looked a little deeper to the actual key phrases that were showing up. On a hunch I typed one into a search box and what popped up at the top of the natural results other than the new and improved Google natural results listing with our landing page listed among the lucky 8 site links.
At first I was elated by the thrill of the hunt that you experience after you ‘bag your prey’. That soon wore off as we tried to figure out whether this was a positive or negative development. To be honest we haven’t quite come to a 100% decision yet but so far we think of it as a positive development. The conversion rates are good so we are viewing it as another way to more generic searches to our ‘action’ page faster.
Like I said the jury is still out on this one in our minds, but I will keep tracking and report back if we figure out some other clever ways to maximize this shortcut.