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At the NYT, Suddenly It's All You Can Eat
March 12, 2008
New York Times CEO Janet Robinson said yesterday that "In this era, no media company can afford to be an island," referencing the NYT's commitment to prioritizing its online growth. Ms. Robinson pointed to the 50 blogs the Times has started this year. To be honest the NYT already offers a treasure trove of information, interactive content and personalization tools. After walling off the good stuff for so long, now they want to give us more...fantastic!
Hey I admit I am a Times junkie, and when the Berlin Wall toppled a while back at the NYT I jumped in with both feet. Check out some of the cool stuff they offer:
1) Times Reader. Times Reader is a Windows XP and Vista compatible software application that provides an intuitive and enjoyable (no scrolling necessary!) reading experience. It automatically adjusts the articles to fit your computer screen. You can change the font size, and save, print, annotate and email articles. It works off-line or you can sync it to get the latest news. It costs $14.95 per month or $169.00 per year, or you can get it free with your NYT newspaper subscription. Which leads me to my next point...
2) NYT Large Print Weekly. I am both near-sighted and short on time, and by subscribing to this great little paper, I got the Times Reader for free. The Large Print Weekly reprints the top news for the week and is a super fast read. Grab this for only $1.65 per week surface mail or $3.30 per week priority mail.
3) NYT Podcasts. The NYT online has a podcast for most any interest. Try their Science podcasts or their OpCast featuring discussions with the Times' Op-Ed contributors.
4) NYT Blogs. News, Sports, Trends, the NYT has it all but if you're into tech, try Pogue's Posts where Dave Pogue can often be found making fun of tech support people.
5) The NYT on your phone. If you think the Times loads fast on your computer, you'll love how quick it loads on your web-enabled phone. With the NCAA tournament coming up and NFL free agency in full swing, the mobile Times is a must-have.
Another NYT tip: Interaction is in. If leaving article comments is old hat for you, try corresponding with the Times' writers about their articles. You'll be pleasantly surprised at how rapidly you'll get a personal response.
see all posts by Lisa Santora
posted by Lisa Santora at March 12, 2008 04:54 PM
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