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Reputation Management: How to Track Corporate Buzz Online
February 5, 2008
Tracking corporate buzz can be easy if you know the right Web sites to monitor online. Companies wishing to track their corporate buzz online should utilize blog and social media Web sites that have active users who are engaged on a daily basis with a variety of brands from companies across the Web. In an attempt to make this easier for you marketing professionals out there I have compiled a list of the sites you should monitor along with brief descriptions about each site.
Serph - A search engine that crawls online social media sites to find the latest buzz about a company, product, etc.
Technorati - Allows users to search for user-generated media (including weblogs) by tag or keyword.
Digg - A great place to monitor if your clients are in the technology industry.
Reddit - A social news site that was launched in June 2005 and is a competitor to Digg.
ShoutWire - Provides discussion of news, entertainment and videos every day, as well as a provides a free blogging platform with image and video hosting.
Propellor - Owned and operated by AOL LLC, a Time-Warner company and provides news and video online.
NewsVine - Site built with the purpose of allowing users an efficient way to read, write, and interact with the news.
A great way to monitor these types of sites is to set up Google Alerts that use your company name, products and services, or corporate professionals plus the name of the social media/blog news sites as your search query. This way you will be notified via email if Google's search results are displaying any information about your brand at any of the sites mentioned above.
All posts by Brett Lane
posted by Brett Lane at February 5, 2008 10:41 AM
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