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Nip/Tuck Drops Google, and Leaves It on the Ground
February 13, 2008
I found myself in the midst of a double-take last night while watching Nip/Tuck. A patient revealed that she found McNamara Troy when she googled [free plastic surgery]. Now Nip/Tuck has a history of sprinkling web talk into episodes (YouTube episode from Season 4), and a Google drop today is as common as a professional athlete wandering onto the Brady Bunch Astroturf. However, in almost all cases, characters google to learn about a person or a thing without a direct action. What led me to double take was that an actual conversion had just taken place. The character made an appointment based on the results of her search.
So how far did Nip/Tuck take it? Is the media in place to draw in curious fans who might perform the search? Think Seduce and Destroy Hotline from Magnolia, which was actually in operation when the movie was released. Well, McNamara Troy has a site with plenty of interaction available for curious fans, but no easy route to get them there. Certainly, curious fans would not get there from a results page.
So, tell me what you don't like about your site.
Almost no content accessible to search engines. The only actual content on the page is the "HOME" link and the footer.
No other pages available for indexation. All links on the page point to FXNetworks.com or are behind JavaScript.
Site is buried. McNamaraTroyLA.com permanently redirects to FXNetworks.com/shows/originals/niptuck_s5/ , which links to an incredibly long intro that eventually displays an unspiderable link to McNamaraTroyLA.com/LosAngeles/.
As a result, the site is nowhere to be found for [nip tuck] and barely hits the front page for [mcnamara troy]. No chance for [free plastic surgery] or any other term.
Then again, maybe the character was referring to the McNamara Troy PPC landing page? Nope, nothing there either.
Kudos to Nip/Tuck for upping the ante on Google dropping. I loved seeing a greater level of understanding applied to casual dialogue, yet it only leaves me wanting more. I felt the same way last year when the characters all watched the sexy YouTube video. Could you imagine the views if they actually had uploaded the video in question?
All posts by Tom Lustina
posted by Tom Lustina at February 13, 2008 10:27 AM
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