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MSN's Berkowitz Pulled from the Index
February 18, 2008
I haven't seen this anywhere except ClickZ and I thought you might be interested. As of last Thursday, Steve Berkowitz, the SVP of Microsoft's Online Services Group, is out. He'll be staying through August "to ensure a smooth transition."
In the big picture, two years doesn't seem like quite enough time to have turned the MSN Search ocean liner around, despite the fact that Berkowitz is credited with Ask's financial turnaround during his tenure there. But someone has to fall on the sword in situations like this, and it looks like he was the logical choice. One wonders whether a simple management shuffle will have a significant effect, or whether it's merely bringing a sharper knife to the gunfight.
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posted by Erik Dafforn at February 18, 2008 04:06 PM
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Comments
Maybe they are not too happy about the fact that they have still not caught up with google. I think that the problem for MSN is more to do with perception than competence. I read somewhere that people only go to google because they believe it has more accurate and extensive results than its competitors. The reality however is that they are much closer.
Posted by: blood pressure at February 20, 2008 04:27 AM