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Maybe Red Page Borders are the Answer
February 27, 2008
When selecting website color schemes it's important to decide what emotional response one wishes to evoke. Washed out, weak colors, especially coupled with gray or small, hard to read fonts, can counteract the best copywriting. Colors, shapes and copy should work together to enhance a company's unique selling proposition.
In discussing selection of website color schemes with a customer, and how color can evoke emotional responses, I was reminded of J.L. Morton's Color Matters Blog post where she has a neat set of before and after images of how a child danced in the colored sands of a half-finished mandala. If you ever get the chance, I highly recommend visiting a mandala exhibition where Buddhist monks create intricate designs from colored sand. Several years ago I saw monks creating one of these spiritually inspired designs and the combination of color and design was mesmerizing.
MarketingExperiments.com defines the strategic use of color (along with design, images and copy) as part of a Congruence factor that has to always support a site's Value Proposition. While we are on the subject of color, users who are color blind should be taken into account when planning color schemes, so reliance is not just on hues, but also on differences in tint or intensity.
And if you just can't get a handle on using color in page design, no worries. Get some pointers from Human Factors International's cartoon "Return on Investment." Those red page borders sound like a good idea...
All posts by Lisa Santora
posted by Lisa Santora at February 27, 2008 5:36 PM
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Comments
this is true that color has the power to drive the emotions and feelings .Right selection of color may affect positively number of viewers
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