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Google Testing Video Ads on Search Result Pages
February 15, 2008
The New York times is reporting in their blog that Google has started testing video ads in their SERP's.
Do Google user's want to have their SERP cluttered with video ads? It seems that with testing done in the past that this could be acceptable to the search engine users.
Marrisa Mayer - VP of Search Products and User-Experience says:
“The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format,” Ms. Mayer said. “We were doing text-based search that was all textual. Visual ads don’t work in that format.”
By contrast, she said text ads are not as effective on pages with search results that include images and video. The eyes of users automatically gravitate to the images more than the text, she said. Now that Google’s main search results pages include more images, video links and other elements, it is more appropriate, she argued, to have corresponding advertising formats.
“With universal search, something is getting shaken up a bit on the bottom part of the page,” she said. “The ads on the top part of the page should match."
As of yet, I haven't seen a SERP with the new video's on it so I don't have an opinion. I would like to so if someone can send me a query to produce, or a screenshot, I would really appreciate it.
Jusqu'à ce que nous nous rencontrions de nouveau.
see all posts by James Gunn
posted by James Gunn at February 15, 2008 11:16 AM
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Comments
Very interesting. One now must compete with visual. This may be a turning point.
Posted by: Searchtroop at February 16, 2008 01:39 PM