« Google Testing Video Ads on Search Result Pages | Main | comScore and Media Contacts Study Depicts Variances Among Online Video Viewer Segments »
Google quality score and minimum bid factors
February 18, 2008
One of the major influences of how much Google Adwords advertisers are paying per click is the quality score. The quality score can also affect not only your cost per click but your ad placement. Overall quality score is a correlation between the user’s original search query and the relevancy to the text ad that is displayed to the user. Ultimately, even the theme of your pay per click landing page is also incorporated into your overall Google Adwords quality score. Google rewards high quality scores with better ad positions and lower Google Adwords campaign costs.
Factors that affect minimum bid and quality score are the following -
• Click through rate
• Overall history
• Most recent history
• Ad copy
• Landing page
• Account quality score
Keyword quality scores ultimately have one of three states, Great, OK, or Poor.
It is optimal to strive for a great keyword quality score to insure your Google advertising campaign is cost effective, and is serving the most relevant ads to the user. It is helpful to gauge this from the click to conversion stand point to both insure the highest amount of relevance and at the same time reduce pay per click costs.
As for the element of minimum bid and quality score, the CTR score is only influenced by google.com. It is important to note that CTR is not measured by the Google search partner network or the content network. Also CTR is judged by position; Google knows and understands that ads in the top two positions are going to have a higher CTR than an ad in position 5 and is judged on a CTR basis accordingly. If the ad in the 5th position has a lower CTR by nature of placement Google does not penalize, but adjusts its algorithm accordingly.
All posts by Charles Nevery
posted by Charles Nevery at February 18, 2008 10:49 AM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/506
Listed below are links to weblogs that reference Google quality score and minimum bid factors:
» SearchCap: The Day In Search, February 18, 2008 from Search Engine Land: News About Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.... [Read More]
Tracked on February 18, 2008 03:50 PM