Google quality score and minimum bid factors
One of the major influences of how much Google Adwords advertisers are paying per click is the quality score. The quality score can also affect not only your cost per click but your ad placement. Overall quality score is a correlation between the user’s original search query and the relevancy to the text ad that is displayed to the user. Ultimately, even the theme of your pay per click landing page is also incorporated into your overall Google Adwords quality score. Google rewards high quality scores with better ad positions and lower Google Adwords campaign costs.
Factors that affect minimum bid and quality score are the following -
• Click through rate
• Overall history
• Most recent history
• Ad copy
• Landing page
• Account quality score
Keyword quality scores ultimately have one of three states, Great, OK, or Poor.
It is optimal to strive for a great keyword quality score to insure your Google advertising campaign is cost effective, and is serving the most relevant ads to the user. It is helpful to gauge this from the click to conversion stand point to both insure the highest amount of relevance and at the same time reduce pay per click costs.
As for the element of minimum bid and quality score, the CTR score is only influenced by google.com. It is important to note that CTR is not measured by the Google search partner network or the content network. Also CTR is judged by position; Google knows and understands that ads in the top two positions are going to have a higher CTR than an ad in position 5 and is judged on a CTR basis accordingly. If the ad in the 5th position has a lower CTR by nature of placement Google does not penalize, but adjusts its algorithm accordingly.
