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Google IP Exclusion
February 04, 2008
Google Adwords IP exclusion is a major benefit in the Pay per Click Community. In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear.
One major benefit of Google Adwords IP exclusion is now there is a way to combat click fraud from competitors bidding on your keywords. If you are able to get you competitors IP addresses you can add them to the IP exclusion tool so when competitors are checking out competing advertisers you can block your ad from displaying alongside theirs. So in essence if your competitors can’t see your ads they can’t click your ads.
The down side to using the IP exclusion tool is that some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. If you exclude an IP address that is a proxy for many users, you could be blocking a large amount of legitimate and potentially profitable traffic.
All posts by Charles Nevery
posted by Charles Nevery at February 4, 2008 10:11 AM
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Comments
This is obviously one great post. The information are very insightful and helpful. Thanks for sharing all of these.
Posted by: Aurelius Tjin at February 5, 2008 01:17 AM
Can anyone explain ipexclusion with simple easy english. I'm pretty confused. I'm beginer on Web analytics :(
Posted by: Virgilio at September 4, 2008 06:07 PM
IP exclusion can be confusing for the novice but its quite straight-forward. Google Analytics doesn't show the IP addresses that hit your site but plenty of tools such as www.webleadsb2b.com do. It can show the IP address fo your competitor etc. To stop your competitor clickinging on your ads (and wasting your money) simply find out their IP address and block it using Google IP Exclusion.
I hope this explanation helps- Jan
Posted by: jan hart at February 23, 2009 01:34 PM
Hi, Just reading about IP Exclusion. At first I thought its a great idea, find out my competitor IP and block, they cant see my ad cant snoop on my impressions and cant click on my ad.
But surly the flaw in this is many ISP will dish out an ip address for a whole area, so what you might think is Mr Jones' IP address, its simply the IP of say NTL broadband, so you could block thousands of potential visitors.
If I look in my stats on my site and look for someones IP address, my own for example, then I do reverse IP, and It says I live in London. But I live 200 hundred miles from London. Its just cos the datacentre for my broadband is in London.
is that right? Surly the only way to block is to find out the IP address of the machine that Mr Jones uses to access the internet. and block that . then we're in business.
Is this possible?
Best Regards
Jason
Posted by: Jason at November 10, 2009 06:07 AM