Google IP Exclusion
Google Adwords IP exclusion is a major benefit in the Pay per Click Community. In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting with Internet Protocol (IP) address exclusion. This feature enables you to specify IP addresses where you don't want your ads to appear.
One major benefit of Google Adwords IP exclusion is now there is a way to combat click fraud from competitors bidding on your keywords. If you are able to get you competitors IP addresses you can add them to the IP exclusion tool so when competitors are checking out competing advertisers you can block your ad from displaying alongside theirs. So in essence if your competitors can’t see your ads they can’t click your ads.
The down side to using the IP exclusion tool is that some large Internet Service Providers (ISPs) use a range of IP addresses for all their users. If you exclude an IP address that is a proxy for many users, you could be blocking a large amount of legitimate and potentially profitable traffic.
