FaceBook Now Targeting Spanish Users
FaceBook is now targeting users outside the US by unveiling a Spanish-language version of its popular online social network, in an attempt to catch up with its rival MySpace. This new platform has been created because FaceBook currently has about 60% of its users reside outside of the US. Facebook plans to add French and German versions before April, according to Matt Cohler, the Palo Alto-based company's vice president of strategy and operations. Out of its 64 million active users, 2.8 million are in Latin America and Spain, which is a great incentive for FaceBook to cater to this Spanish speaking population. As of next week, anyone accessing FaceBook from a Spanish speaking country will be routed to the Spanish version of their Web site. There were 1,500 FaceBook users who translated the sites vernacular and applications into Spanish using tools provided by the company. The same approach is currently being used to translate the site into French and German versions of this popular social networking platform.