Finding The Right Search Engine Marketing Company: Part One
Questions About The Search Engine Marketing Company
Back in the early days of SEO, it was much easier to seek and find a Search Engine Marketing company simply because Intrapromote was one of just a hand full in operation. Interestingly enough, many of the questions you should ask a potential SEM partner company today are still the same. We find that most potential clients ask more questions about our services than about us and I think that’s a mistake. With all the companies now offering SEM services, the ‘who’ is just as important as the ‘how’.
Questions You Should Ask About The SEM Company:
1. Tenure: How long have you been in business? How long have you been offering and performing SEM services?
2. Clientele: What types of clients do you currently work with? Can I talk with some of them? Can you show me examples of improved search engine placement and search traffic performance for a site in the same or similar vertical as mine? What is your client retention rate? How many clients do you have with active current campaigns today that have been with you for more than 1, 3 and 5 years?
3. Specialties: Are you experts in specific industries or vertical niches?
4. The People: Who makes up the team that will work on our SEO campaign and will you provide me with a seasoned, dedicated campaign director that not only directs our campaign, but will also be personally working on it? How often can I consult with my campaign director?
5. Communication: If I have questions, what is the process of getting answers and how long should I expect to wait before I hear back from my campaign director?
6. Is my company a good fit to work with your firm?
7. What are the next steps I need to take to get the process started?
8. Do you offer flexible campaigns for small, medium, or large businesses with varying marketing budgets? Do you have a set-up fee?
Coming soon In Part Two, I'll explore the questions to ask about the SEM company's services.