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Google Poisoning
December 05, 2007
I remember back in the late 90's when I was first cutting my teeth in SEO, Google was in its infancy and merely a project for Brin & Page. Back then, the major players in search were AltaVista, Infoseek, HotBot, Yahoo! (when it was a crappy arduous directory) and DirectHit. In the mid-to-late 90's, SEO was not en vogue and black hat SEO techniques such as doorway pages, sneaky server side redirects, spider spoofing and a slew of other controversial techniques ran amuck. Of course, search engine guidelines for SEO didn’t exist nor “Best Practices SEO” for that matter in those days. Come 2000-2001, that all changed when sites were getting banned left and right for using those sort of "black hat SEO" techniques.
Here we are in December 2007 and black hat techniques are still running strong. Just the other day, I read an article about some crazy folks deploying thousands of sites with incestuous linking between them for instantaneously increasing link popularity at Google primarily, but certainly would affect any search engine with link popularity as a part of it’s algorithmic flavor.
Hell, even as I write this post I can smell a 302 hijack taking place somewhere in Google SERP’s!!!
Read about one of the latest Google poisoning articles here.
This sort of thing makes me sick and really doesn’t help the image of SEO for SEO’s who only follow best-practices SEO guidelines as set forth by the search engines. But come to think of it, it does help those of us who do the right thing; the white hat thing. It helps in that companies such as Intrapromote or other reputable SEO’s out there who follow SE guidelines will NEVER have bad press like this nor have to explain to clients why their site's PR went from a 6 to a 0 and why their site was completely dropped out of Google Index simultaneously. We will never have to explain this to clients as white hat SEO's because we do what we are told by the search engines themselves and therefore have nothing to worry about.
So, for those black hatters out there, we’ll be seeing you in a damning article again sometime in the near future and for you white hatters, keep on keepin’ on, baby!!!
All posts by Sean Bolton
posted by Sean Bolton at December 5, 2007 05:01 PM
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