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Web 2.0.1: Introspection and Backlash
November 09, 2007
It's hard to toss a drunken twenty-something across a room these days without him or her landing on a "social media expert" (who, coincidentally, happens to be another drunken twenty-something), but here's a collection of fogies (people over 30) who have a nice sense of history and perspective:
- Rich Skrenta, Network Effect Entrepreneurs. New technology is fine, but many recent successes came from using old technology in a new way -- and being the first one to capitalize on it.
Ebay was like this too. You could write a clone of ebay in a weekend. It's printf's and a database. But there's no point, because the trick would be how you would get everyone from over there onto your site.
- Nicholas Carr, The Social Graft. A live vivisection of Facebook's advertising announcement, with a
lightdose of snark.There is no intimacy that is not a branding opportunity, no friendship that can't be monetized, no kiss that doesn't carry an exchange of value. The cluetrain has reached its last stop, its terminus, the end of the line.
- Jill Whalen, Social Media Marketing: The New SEO? A really good take on what social media really is -- and isn't.
My fear with all the hype about social media marketing is that people new to search marketing will believe it's what SEO demands and what SEO is all about.
It isn't. Not by a long shot.
All posts by Erik Dafforn
posted by Erik Dafforn at November 9, 2007 07:58 AM
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