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Search: Too Sexy for Advertising?
November 1, 2007
Search Quote of the Day from He of the Great Name:
Search is utilitarian. Search is constantly accused of not being sexy. That drives me nuts. The irony is that in pigeonholing search as being boring and utilitarian, all these brilliant advertising minds are missing the biggest idea of all: search works because it’s the customer driving the process, not the advertiser.
I'm with you, Gord. In our industry, conversions are sexy.
All posts by John Lustina
posted by John Lustina at November 1, 2007 5:06 PM
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Comments
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Good thanks (and for the opposite one too), are we going to be expecting more tips from you?
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