« PageRank Punches Perennials | Main | Google Sitelinks Expansion: Early Results in Traffic Funneling »
Search: Too Sexy for Advertising?
November 01, 2007
Search Quote of the Day from He of the Great Name:
Search is utilitarian. Search is constantly accused of not being sexy. That drives me nuts. The irony is that in pigeonholing search as being boring and utilitarian, all these brilliant advertising minds are missing the biggest idea of all: search works because it’s the customer driving the process, not the advertiser.
I'm with you, Gord. In our industry, conversions are sexy.
see all posts by John Lustina
posted by John Lustina at November 1, 2007 05:06 PM
Intrapromote: [ Case studies | SEO services | Bios ]
Trackback Pings
To TrackBack this entry, use the following URL:
http://seoblog.intrapromote.com/mt-tb.cgi/466