Search Budgets Are Predicted to See Increases in 2008
According to the latest Search Marketing Benchmark Survey from MarketingSherpa, search budgets for 2008 are predicted to increase by double-digit percentages. Although many respondents attributed this to PPC inflation, the signs still point to a strong SEM and SEO industry. With many offline-advertising budgets in crisis for various reasons it’s good to see the commitment is still there for the online marketing opportunity.
The desire to bring SEM in-house is still growing stronger but the amount of companies hiring outside agencies increased over the past year, this indicates an inability to find qualified employees may exist.
With the cost of bids increasing and click-fraud still being a problem, more companies are looking the natural search optimization to better the performance of their websites. Smaller companies are finding it harder to compete in the world of PPC.