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Microsoft Talking Points Parroted: Day II
August 21, 2007
It's always seemed strange to look for information on a brand, and to see it appear both in the organic search results and at or near the top of the paid listings. Why spend money on a brand term that's going to deliver a top five organic result for the same query anyway?
If this sounds eerily similar to what many Wagon Riders thought yesterday was a lede of questionable intelligence, then your parotid attention may have kept you from swallowing full gulp. For those caught in the act of mastication, though, it's good to know that the above meme is being pushed by Atlas, owned by Microsoft, neither of which are owned or own or like Google, beneficiary of the great majority of the branded ad spend currently under PR assault.
Here at The Wagon we get the same strange feeling the Talking Point pushes in the quote above when we fix our eyes on a graph like the below:
With search behavior like that, why in the world would you want your brand to appear more than once, let alone a single time, in the same screen space above the fold? Good advice from the originator of democracy of screen space.
see all posts by John Lustina
posted by John Lustina at August 21, 2007 10:56 AM
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Comments
Good points... Thanks
Posted by: geri at August 30, 2007 09:50 AM