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An Ampersand Gets More Results Than All Other Punctuation, Combined
July 17, 2007
This is one of those few demonstrably true things. Even though it might actually be more accurately described as a symbol, in our character-challenged world of SEO Title tags we are more likely to view it in the same manner we view the disappearing punctuation mark.
But Google knows it is a logogram, and treats it as such, differently from the mere punctuation it eschews.
Try each one of these searches yourself and tell me which one is the outlier: [!], [@], [(], [)], [-], [;], [:], [“], [‘], [,], [.], [?], [/]—and—[&]!
& is also so well respected as to have its own eponymous magazine. Now what punctuation can also claim that?
see all posts by John Lustina
posted by John Lustina at July 17, 2007 03:05 PM
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Comments
How do ampersands affect hyperlinks? For example:
Company Formation & Registration Agents
Cheers,
Mark
Posted by: Company Formation at August 6, 2008 08:24 AM
I kinda get it, however; how do ampersands affect hyperlinks? For example:
Company Formation & Registration Agents
Cheers,
Mark
Posted by: Company Formation at August 6, 2008 08:26 AM
I think I get it, but one thing I'm not sure about is...
How do ampersands affect hyperlinks? For example:
Company Formation & Registration Agents
Cheers,
Mark
Posted by: Company Formation at August 6, 2008 08:33 AM